Hermes Agent for lead generation means using Nous Research’s open-source agent to find, research and qualify prospects, then draft the follow-up for you to send. Everything here comes from the official Hermes docs, the v0.23.0 release and the Nous-approved MCP catalog. My full video is right below. One rule up front: respect each site’s terms and the anti-spam and privacy laws where you sell.
Key takeaways
- Research companies with web search, web extract and the browser tool.
- Score each lead against an ideal-customer skill you write once.
- Log leads in Close or Attio through Nous-approved MCP entries.
- Draft follow-ups and book calls with Calendly, with you approving each send.
- Want a lead system built for you? Claim a free strategy session.
Why use Hermes for lead generation
Most prospecting time goes on the boring part: opening websites, checking whether a company fits, finding the right page and writing a first line that isn’t generic. Hermes runs on your own machine or server, remembers what it learned and can work on a schedule, so it can do that research for you every day.
You stay in charge of who gets contacted and what they receive. For the sales side after the first reply, see the Hermes Agent for sales guide.
1. Research prospects on the web
The web search docs describe web_search and web_extract, with backends such as Firecrawl, Exa, Brave, DuckDuckGo and SearXNG. For pages that need clicks or logins, the browser tool drives a real browser.
Example prompt: “Find ten agencies in Manchester that run Google Ads for dentists. For each one, give me the website, what they offer and one recent thing they published.”
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2. Qualify leads with your own rules
Skills are instruction documents stored in ~/.hermes/skills/. Write your ideal customer once: size, location, services, red flags. Hermes then scores every lead the same way, instead of guessing each time.
- Fit: does the company match your ideal customer?
- Signal: did they just hire, launch or post something relevant?
- Reason to reach out: one real, specific line for the first message.
3. Put leads in your CRM
The v0.23.0 repo has Nous-approved MCP catalog entries for Close (leads, opportunities, calls and emails) and Attio (CRM records, lists and notes). Each one is the vendor’s own hosted MCP server, signed in with OAuth. Airtable works too if your list lives in a base.
There’s no HubSpot or Pipedrive entry in the catalog. If you use one of those, export and import a CSV, or send new leads in through a webhook.
4. Draft the follow-up, then you send
Hermes can write a first draft for each lead using what it found. Keep a person on the send button: the agent drafts, you check and send. If you give Hermes its own mailbox, the email docs say to use a dedicated account and limit who it answers with EMAIL_ALLOWED_USERS.
When a lead says yes, the Calendly catalog entry covers scheduling links, events and invitees, so the next step is a booked call.
Want this set up for you instead of doing it yourself? Claim your free strategy session →
5. Run it every morning
The cron docs show jobs can run on a schedule, attach skills and deliver results to a chat, local files or another platform. A morning job can research new prospects, update the CRM and send you a short list to review.
For bigger lists, delegation splits work across subagents, and the hermes inbox view shows which jobs failed or stalled.
6. Stay on the right side of the rules
- Follow each website’s terms when you research it.
- Follow anti-spam and privacy law in every country you contact.
- Send fewer, better messages. Quality beats volume.
- Keep API keys in the credential vault, not in prompts.
My verdict
Start with one daily job: research five prospects that fit your ideal-customer skill and log them in your CRM, with drafts you send yourself. Once the leads are good, add more. That’s the safe way to use Hermes Agent for lead generation.
About Julian Goldie
I’m Julian Goldie — founder of Goldie Agency and the AI Profit Boardroom. I test new AI agents almost every day for 432K+ YouTube subscribers and run Hermes, OpenClaw, OpenCode, Claude and Codex side by side in my own Agent OS. Claim your free strategy session or join the AI Profit Boardroom.
Want another angle? Read the AI Profit Boardroom guide to Hermes Agent for Lead Generation.
FAQ: hermes agent for lead generation
What can Hermes Agent do for lead generation?
It can research companies on the web, score them against your own rules, log them in Close, Attio or Airtable, and draft follow-ups for you to send.
Does Hermes connect to HubSpot or Pipedrive?
Not through the Nous-approved catalog in v0.23.0. You can import a CSV or send leads in through a webhook instead.
Can Hermes send cold emails for me?
It can draft them. Keep a person approving every send, and follow anti-spam and privacy law where you sell.
How does Hermes research a prospect?
With web_search and web_extract, using backends like Firecrawl, Exa, Brave, DuckDuckGo or SearXNG, plus a real browser for pages that need clicks.
Can Hermes find new leads every day?
Yes. A cron job can run each morning, attach your lead skill and deliver a short list to your chat or files.
Can Hermes book calls with leads?
The Nous-approved Calendly entry covers scheduling links, events and invitees, so Hermes can share a booking link in its drafts.
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Or claim your free strategy session and we’ll map out your setup.
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Last updated November 2026. This page is a living guide to hermes agent for lead generation — the facts here move fast and it is updated as they do.
