If you want to rank on Google, you need backlinks:
But what are the most powerful type of backlinks?
In fact, contextual link building is how we increased our SEO traffic 195% in 1 month:
It works like magic.
When you start building backlinks to your content, your site’s authority increases.
However what most people don’t realize is:
It’s about the quality of your backlinks that separates you from your competitors:
And that’s how contextual link building makes all the difference…
Today you’ll learn:
- What is contextual link building?
- The FASTEST way to build contextual backlinks
- The BEST ways to optimize your contextual backlinks
What Is A Contextual Link?
Don’t let marketers fool you – there’s nothing fancy about this:
Contextual links are just links inserted within relevant, existing content.
Usually within the body of an article like this:
You can just pop in a link within a paragraph or a sentence and congratulations:
You’re now a contextual link building genius.
But there’s a tad more to it than that…
Which I’ll come onto in a minute.
But first, why do contextual link building in the first place?
What Are The Benefits Of Contextual Link Building?
Here’s why contextual link building is the most powerful way to build backlinks to your website:
- It’s PROVEN to work for hundreds of our link building clients and we’ve had insane results with it
- This link building strategy doesn’t stop working: Google is always going to like natural, relevant backlinks
- If you’re in a tough niche, you’ll get 10X more prospects because the links you get don’t have to be niche relevant, just contextually related
- It’s more predictable and scalable than ANY other link building method like HARO for example
In fact, later I’ll show you how to get an unlimited number of link building prospects so you ALWAYS have enough sites to get backlinks from.
USEFUL: One Way Link Building: Everything You Need To Know
But first, how do you get the BEST results?
Best Practices For Contextual Link Building:
Context isn’t enough:
Your links must look relevant and natural.
How do you do that?
Your links have to be subtle.
Let’s take an example:
If you sneak your link within a how to guide about plumbing:
You wouldn’t put “Joe’sBlogs.com are the best plumbers in new york, with cheap and affordable rates and a team of world class plumbers.” in the middle of a blog right?
No, no, no…
…That wouldn’t feel right to the reader or Google.
It’s too forced and commercial.
Instead, if you put:
“If you want more tips about plumbing, check out this article.”
Now you’re laughing – all the way to the SEO bank – if there was such a thing.
It’s subtle, relevant, and much easier to find a natural way to link back to your site.
This technique trumps 90% of other link building strategies:
And it gives you way more opportunities to get backlinks from.
(But more on that later…)
Here’s 5 ways to make your contextual links more natural, relevant and powerful:
- Domain Rating: Check the domain rating of the backlink. Aim for DR30 or above to really move the needle.
- Anchor Text: Don’t over optimize. Just take your competitor’s backlink profile then figure out the right ratio of exact match, naked URL and action based anchor text.
- Relevance: The article has to naturally lead to your page – otherwise it doesn’t make sense to Google or the reader.
- Organic Traffic: Does the site you’re targeting get a respectable amount of organic traffic per month?
- Content Quality: Is the content you’re getting a link within readable, interesting and related to your site? If not, what are we doing here?
How To NEVER Run Out Of Contextual Backlinks With The Link Magnet Method:
Before you do ANY type of outreach (and I’ll explain the best methods in a minute), you need to get your “Link Magnet” right…
Otherwise all your link building efforts are wasted.
So here’s how to find an unlimited number of websites you can get backlinks from:
And if you do this you’ll save thousands of hours.
So go to Content Explorer on Ahrefs > Type in your niche > Filter down to title:
Scroll down the page and you will see an insane amount of topics you can write content on:
Now just produce BETTER articles around the same topics.
And finally, reach out to the sites who have linked to those topics using the strategies I’ll show you right now…
Strategies To Build Contextual Links
Paid Link Inserts
Most of the time when you do outreach, websites will ask you to pay for a link:
Here’s why that’s good for you:
Once you’ve paid, you’ll get total control over the link.
So you get to control:
- The article you get a link from
- Anchor text
- Backlink target page you’re getting a link from
All of which improves your results with link building:
And this makes it 10X quicker and easier to manage VS free links.
(Free links often get removed later for paid links anyway.)
And here’s a quick tip to save you money:
Reach out to sites offering a guest blog.
When they come and say you’ll need to pay, say you’ll settle for a link insert but at a discounted price.
Bing, bang, bosh:
You’ve now saved yourself a few quid.
Do that several times over and you’ve saved thousands of dollars.
So here’s the next strategy…
Free links Julian?
Are you mad?
Some SEOs watching this will say it’s impossible to get free links!
But you can do it:
It’s just more work.
Find other ways to convince sites to link to you.
Here’s 4 ways to do that:
- A video they can embed with a credit to your site
- Reciprocal link building
- Offering a promotion on your email list
- A promotion on your social media channels
When you do the outreach, be prepared to do a bit of back and forth:
It’ll take time but this can save you thousands of dollars.
You can find old articles with 2021 or 2020 in the title:
Then email websites offering to update the content for them with new resources and info.
Then when you fire the content over, just slip in a couple of references to your content.
It’s win win:
- The website owner gets some shiny brandspanking new content
- And you get a couple of links back to your site
Easy like a Sunday morning.
Next up, my least favourite way of building backlinks…
I’m not a big fan of guest posting:
Content creation is messy and time consuming.
I know after creating hundreds of blog articles and videos…
However, as a last resort you can:
- Pitch sites with a guest blog/free content
- Write your guest blog
- Insert contextual links inside the guest blog with links back to your site
So there you go:
You now know the best contextual link building strategies, the best ways to optimize and why contextual links are so powerful.
This is the same strategy that’s got us a 195% increase in website traffic in just 1 month:
If you want the same, then book in a free SEO strategy session with us at JulianGoldie.com