A free SEO and GEO audit checks both halves of modern search in one go: whether you can rank in Google, and whether AI engines like ChatGPT, Perplexity and Google’s AI Overviews cite and recommend you. In the video below I show how Claude SEO took a site from zero to 1,300 clicks a day. Here’s the combined checklist, how to run it, and how to get yours free on a strategy session.
Key takeaways
- One audit covering Google rankings and AI visibility.
- Checks technical SEO, content, links, schema and AI citations.
- Strong SEO is the foundation for GEO — audit them together.
- Claim a free strategy session to review yours with an expert.
Why audit SEO and GEO together
AI engines lean on the same signals Google does: crawlable pages, helpful content, authority and trust. A site with weak SEO rarely gets cited by AI. And a site that ranks but buries its answers often gets ranked but not quoted. Auditing both together shows you the full picture and avoids fixing one while ignoring the other.
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The combined SEO and GEO audit checklist
| Area | SEO check | GEO check |
|---|---|---|
| Technical | Crawling, indexing, speed, mobile | AI crawlers can reach key pages |
| Content | Matches search intent, covers the topic | Answers in the first sentence, quotable structure |
| Keywords | Targets the right terms | Covers the questions people ask AI |
| Structured data | Valid schema | Article, FAQPage, Organization, Person |
| Authority | Relevant backlinks | Mentions on sites AI already trusts |
| Entity | Brand searches, About page | AI describes you accurately |
| Freshness | Updated pages, new topics | Current facts AI will repeat |
| Measurement | Search Console clicks and rankings | Mentions and citations across AI engines |
Get your free SEO and GEO audit on a free call. Claim your free SEO strategy session and my team will review your site, your competitors and how you show up in AI answers — then map out exactly what to fix first.
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How to run a free SEO and GEO audit
- Search Console: find pages with impressions but few clicks, and check indexing issues.
- Rankings: note where your money pages sit for their main keywords.
- Content: check that each money page answers its question in the first sentence.
- Schema: validate Article and FAQPage markup on key pages.
- Links: compare your referring domains with your top competitors.
- AI visibility: test 10 money questions across ChatGPT, Perplexity and Google AI Overviews.
- Prioritise: fix the pages closest to revenue first.
Quick wins from a free SEO and GEO audit
- Answer the question in the first sentence of every key page.
- Add FAQ sections with real questions and short, direct answers, plus FAQPage schema.
- Use tables and lists for comparisons, prices and steps — AI engines love quotable structure.
- Strengthen your entity — a clear About page, consistent bios and profiles.
- Earn mentions and links on sites AI engines already trust in your niche.
- Publish on fresh topics before competitors, and keep facts up to date.
- Make sure AI crawlers can access your important pages.
On top of those, fix any indexing errors in Search Console and update pages that rank on page two — they’re usually the quickest SEO wins.
What a free SEO and GEO audit costs you
Nothing but time. You can run a solid version yourself in an afternoon with Search Console, a few AI engines and the checklist above. Or claim a free SEO strategy session and we’ll go through it with you, using what we see across hundreds of client sites.
Results you can expect
Fixing the basics — answer-first content, structure, schema and a few strong mentions — often shows up in AI answers within weeks, and in rankings over a few months. I’ve shown results on camera like a site going from zero to 1,300 Google clicks a day and 90,000 AI mentions in 90 days. Your results will depend on your niche and starting point.
Common problems a combined audit finds
The same issues come up again and again. Money pages that rank on page two but open with long introductions that bury the answer. Blog posts with no FAQs or schema, so AI has nothing to quote. Strong rankings but almost no mentions on other sites, so AI doesn’t trust the brand enough to recommend it. Indexing problems that stop new pages appearing at all. And old facts and dates that make AI less likely to cite a page.
Each of these is fixable, and fixing them helps both rankings and AI visibility at once.
Doing it yourself vs getting help
If you’re comfortable with Search Console and editing your site, you can run and act on this audit yourself — the checklist above covers what we look at. If you’re short on time or not sure where to start, claim a free SEO strategy session and we’ll go through it with you. Either way, the important thing is to start with the pages closest to revenue.
How to prioritise your fix list
Score every fix on two things: how close the page is to a sale, and how hard the change is. Do the high-value, easy fixes first — usually rewriting introductions, adding FAQs and fixing indexing errors. Then tackle the bigger projects, like new comparison pages and earning mentions. Working in that order gets results in the first month rather than the third.
Get your free SEO and GEO audit
Run the checklist today, or claim your free SEO strategy session for an expert free SEO and GEO audit of your site.
About Julian Goldie
I’m Julian Goldie — founder of Goldie Agency, best-selling author of Link Building Mastery and an AI SEO educator with 430K+ YouTube subscribers. I’ve shown results like a site going from zero to 1,300 Google clicks a day and 90,000 AI mentions in 90 days. Claim your free SEO strategy session or join the AI Profit Boardroom.
FAQ: free seo geo audit
What is a free SEO and GEO audit?
A combined review of your Google rankings and your visibility in AI answers, with one prioritised fix list.
How do I get a free SEO and GEO audit?
Run the checklist on this page, or claim a free SEO strategy session for an expert review.
Why audit SEO and GEO together?
AI engines rely on many of the same signals as Google, so strong SEO makes GEO much easier.
What tools do I need?
Google Search Console, a schema validator and access to ChatGPT, Perplexity and Google.
How quickly will I see results?
AI answers can change within weeks; rankings usually take a few months.
How often should I run an SEO and GEO audit?
A full audit every quarter and a quick check of your top pages and prompts every month.
Ready for your free SEO and GEO audit? Claim your free SEO strategy session here — free, with no obligation.
Or book a free SEO strategy session at a time that suits you.
Want to learn to do it yourself? Join the AI Profit Boardroom, and grab 200+ free AI SEO prompts and the free Link Building Mastery book.
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Related reading
Last updated October 2026. This page is a living guide to free seo geo audit — the facts here move fast and it is updated as they do.
