In this article, we’ll show you how to build backlinks for ecommerce and increase your online visibility.
If you’re running an ecommerce business, you know how important it is to drive traffic to your website. That’s where backlinks come in.
Here’s what you need to know…
Table of Contents
What Are Ecommerce Backlinks?
One crucial aspect of ecommerce is SEO (search engine optimization), which involves optimizing a website to rank higher in search engine results pages (SERPs).
This helps ecommerce businesses increase their online visibility, drive targeted traffic to their websites, and ultimately boost their sales and revenue.
One important element of SEO for ecommerce websites is building backlinks, also known as inbound links or external links.
Ecommerce backlinks are links that point from external websites to an ecommerce website.
These links are considered as “votes of confidence” from other websites, indicating that the ecommerce website is trustworthy and authoritative.
Backlinks are an essential ranking factor for search engines, as they indicate that a website is valuable and relevant to users.
Therefore, having a strong backlink profile can significantly impact an ecommerce website’s search engine rankings and online visibility.
How to Build Backlinks for Ecommerce: 8 Proven Strategies
Ecommerce has become a booming industry in recent years, with more and more people opting to shop online for their everyday needs.
As the competition in the ecommerce space continues to intensify, it’s crucial for ecommerce businesses to have a solid online presence to stay ahead of the game.
One essential aspect of a robust online presence is building high-quality backlinks that can drive traffic and improve search engine rankings.
In this article, we’ll explore eight proven strategies on how to build backlinks for ecommerce.
But first, let’s define what ecommerce and ecommerce backlinks are. Ecommerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet.
Ecommerce websites are online platforms that allow businesses to sell their products or services to customers worldwide.
Ecommerce backlinks, on the other hand, are hyperlinks that point from one website to an ecommerce website.
These backlinks act as “votes” of confidence from other websites, signaling to search engines that the ecommerce site is trustworthy and authoritative.
Now let’s take a look at a real-life example of an ecommerce giant that has effectively leveraged backlinks to boost their online presence and drive traffic to their site.
Wayfair – an Ecommerce Giant
Wayfair is a leading online retailer of home goods, offering a vast array of furniture, home decor, appliances, and more.
With a massive product catalog and fierce competition in the ecommerce space, Wayfair has implemented a robust link building strategy to improve their search rankings and drive more organic traffic to their site.
One of Wayfair’s successful link building strategies is creating linkable assets. Linkable assets are pieces of content or resources that are valuable and shareable, attracting links from other websites.
Wayfair has created an extensive library of informative and visually appealing articles and guides related to home decor, interior design, and DIY projects.
These articles provide value to their target audience and have attracted numerous backlinks from relevant websites, improving Wayfair’s authority and visibility in search results.
Another strategy Wayfair has utilized is digital PR.
They have partnered with influential bloggers and websites in the home decor and lifestyle niche to create sponsored content, including guest posts, product reviews, and sponsored articles.
These collaborations have resulted in high-quality backlinks from authoritative websites, boosting Wayfair’s search rankings and driving targeted traffic to their site.
Now, let’s explore eight proven strategies on how to build backlinks for ecommerce.
Create Linkable Assets
Linkable assets are pieces of content or resources that are valuable, informative, and shareable, making them attractive to other websites for linking.
Creating linkable assets is a proactive approach to link building that involves creating content that others naturally want to link to, rather than reaching out and asking for links.
There Are Various Types Of Linkable Assets That Ecommerce Businesses Can Create, Such As:
Infographics are visually appealing and informative, presenting complex information in a simple and engaging way.
Ecommerce businesses can create infographics related to their industry, products, or services and share them on their website or on social media.
Infographics are highly shareable, and when other websites find them valuable, they may link to them.
Guides and tutorials:
Guides and tutorials are comprehensive resources that provide step-by-step instructions on how to do something.
Ecommerce businesses can create guides or tutorials related to their products or services, providing value to their target audience.
When other websites find these guides or tutorials helpful, they may link to them as a reference for their readers.
Research and studies:
Conducting original research or studies related to the ecommerce industry or a specific niche can be a powerful way to generate backlinks.
Ecommerce businesses can publish their research findings or studies on their website or through their industry or a specific niche can be a powerful way to generate backlinks.
Ecommerce businesses can publish their research findings or studies on their website or through industry publications, and other websites may link to them as a source of credible information.
Creating curated lists of resources, tools, or websites related to the ecommerce industry can also be a valuable linkable asset.
Ecommerce businesses can compile a list of top products, services, or websites in their industry and share it on their website. Other websites may find these lists useful and link to them as a reference for their readers.
Frequently Asked Questions (FAQ) pages are not only helpful for customers but can also be beneficial for link building.
Ecommerce businesses can create comprehensive FAQ pages that address common questions and concerns related to their products, services, or industry.
These FAQ pages can contain valuable information that other websites may find helpful and link to as a reference.
Additionally, FAQ pages can improve the overall user experience on the ecommerce website, providing answers to customers’ questions and helping them make informed purchase decisions.
Niche edits, also known as curated edits or contextual links, are a type of backlink that involves adding a link to an existing article or webpage that is relevant to the ecommerce business.
Niche edits can be a strategic way to build backlinks, as they allow ecommerce businesses to target specific articles or webpages that already have authority and relevance in their niche.
Ecommerce businesses can reach out to website owners or bloggers who have articles or webpages related to their industry or products and request to add a link to their website as a valuable resource.
However, it’s essential to approach niche edits carefully and ensure that the added link is relevant and adds value to the existing content to avoid being seen as spammy.
Digital PR involves building relationships with influencers, bloggers, journalists, and other online publications to gain coverage and backlinks.
Ecommerce businesses can develop a digital PR strategy by reaching out to influencers or bloggers in their industry and offering them valuable content or products in exchange for reviews or mentions.
This can include sending product samples for review, providing expert insights or opinions on industry trends, or offering exclusive discounts or promotions for their audience.
When influencers or bloggers mention the ecommerce business in their articles or reviews, it can result in high-quality backlinks and increased visibility for the business.
Developing Affiliate Partnerships
Affiliate partnerships can be a win-win strategy for ecommerce businesses to build backlinks and drive sales.
Ecommerce businesses can partner with relevant affiliates who promote their products or services on their websites in exchange for a commission on each sale referred.
Affiliates often include backlinks to the ecommerce business’s website in their promotional content, which can result in valuable backlinks from their websites.
It’s essential to choose affiliates carefully and ensure that they have a genuine interest in the products or services offered by the ecommerce business to maintain the quality and relevance of the backlinks.
A Note on Affiliate Links
When implementing affiliate partnerships, it’s crucial to follow best practices for affiliate link building to avoid being penalized by search engines for spammy or low-quality links.
This includes using “nofollow” tags on affiliate links, which tells search engines not to pass PageRank to the linked website, and using proper disclosure and labeling for affiliate content to comply with FTC guidelines.
Influencer Product Reviews
Influencer product reviews can be an effective way to generate backlinks and drive traffic to an ecommerce website.
Ecommerce businesses can identify influencers in their industry or niche who have a substantial following and engage with their target audience.
They can then send their products or services to these influencers for review, with the expectation that they will share their experience and opinions on their website or socialmedia platforms.
When influencers publish product reviews that include links to the ecommerce website, it can result in valuable backlinks and increased visibility.
Example of Dofollow Product Reviews
Let’s take the example of an ecommerce business that sells fitness equipment.
They can reach out to fitness influencers and offer to send them their products for free in exchange for an honest review.
The influencer may then publish a product review on their website or social media platforms, including a link to the ecommerce website where readers can purchase the product.
This can result in a dofollow backlink, which is a type of backlink that passes PageRank and can positively impact the ecommerce website’s search engine rankings.
Unlinked Brand Mentions
Unlinked brand mentions refer to instances where a website mentions an ecommerce business but does not include a link to their website.
Ecommerce businesses can leverage these brand mentions to build backlinks. By conducting regular brand monitoring, businesses can identify websites or publications that mention their brand but do not link back to their website.
They can then reach out to these websites or publications and request to add a link to their website for proper attribution.
This can result in valuable backlinks and improve the ecommerce website’s online visibility.
How to Build Backlinks for Ecommerce [The Ultimate 2021 Guide]
Backlinks, also known as inbound links or external links, play a crucial role in the search engine optimization (SEO) efforts of eCommerce websites.
They are considered “votes of confidence” from other websites, indicating that an eCommerce website is trustworthy and authoritative.
Building high-quality backlinks can improve the online visibility, search engine rankings, and sales of an eCommerce store.
Here’s a comprehensive guide on how to build backlinks for eCommerce websites in 2021.
Paid Acquisition for Ecommerce
Paid acquisition involves obtaining backlinks through paid methods, such as sponsored posts, advertorials, and paid guest blogging.
While paid backlinks are not considered the most ideal form of backlinks from an SEO perspective, they can still be effective if done correctly and ethically.
When engaging in paid acquisition for backlinks, it’s essential to ensure that the links are relevant, from reputable websites, and follow search engine guidelines to avoid potential penalties.
Virality for Ecommerce
Creating viral content is another effective way to build backlinks for eCommerce websites.
Viral content has the potential to quickly gain widespread attention and shares on social media, leading to more visibility and potential backlinks.
Viral content can include engaging videos, infographics, memes, and other shareable content that resonates with the target audience.
When creating viral content, it’s crucial to focus on high-quality, relevant, and shareable content that provides value to users.
Improve Your Store’s SEO Rankings and Sales with SEO
Search engine optimization (SEO) is a fundamental aspect of building backlinks for eCommerce websites.
Some key SEO strategies for building backlinks for eCommerce websites include:
- Keyword research: Identify relevant keywords that are frequently searched by the target audience and strategically incorporate them into the website’s content and meta tags.
- Content creation: Create high-quality, informative, and engaging content that naturally attracts backlinks from other websites. This can include blog posts, product reviews, guides, and other content that provides value to users.
- Outreach and link building: Actively reach out to relevant websites or publications in the eCommerce niche and request backlinks. This can involve guest blogging, broken link building, and other outreach techniques.
- Social media promotion: Leverage social media platforms to promote the eCommerce website’s content and engage with potential backlink opportunities. This can involve sharing content, engaging with influencers, and participating in relevant discussions.
- On-page optimization: Optimize the website’s meta tags, URLs, headings, and other on-page elements to make them more attractive to search engines and potential backlink sources.
Is Your Store Link-Worthy?
One crucial factor in building backlinks for eCommerce websites is to ensure that the store is link-worthy.
This means having high-quality content, a user-friendly website design, and a unique value proposition that sets it apart from competitors.
Backlinks are more likely to be acquired naturally when the eCommerce store provides value to users and is seen as an authoritative and reputable source in the industry.
How to Build Backlinks for an Ecommerce Store [WITHOUT GUEST BLOGGING]
Backlinks are crucial for the search engine optimization (SEO) efforts of an ecommerce store, as they can improve its online visibility, search engine rankings, and ultimately, sales.
While guest blogging is a popular method for obtaining backlinks, there are other effective strategies that can be employed to build backlinks for an ecommerce store.
Here’s a guide on how to build backlinks for an ecommerce store without relying on guest blogging.
Checklist for a High-Quality Backlink:
Get Listed on a “Where to Buy” Section
Many ecommerce stores sell their products through various online marketplaces or retailers. Getting listed on a “Where to Buy” or “Stockists” section of these websites can be a great way to obtain high-quality backlinks.
This can involve reaching out to the marketplaces or retailers and requesting to be included in their list of authorized sellers.
These backlinks are often relevant and authoritative, as they come from established marketplaces or retailers.
Give Free Samples to Bloggers and Influencers
Reaching out to bloggers and influencers in your niche and offering them free samples of your products in exchange for a review or mention on their website can be an effective way to build backlinks.
Bloggers and influencers often have a loyal following and a strong online presence, and their reviews or mentions can generate valuable backlinks to your ecommerce store.
It’s essential to research and identify bloggers and influencers who have a genuine interest in your niche and products to ensure relevant and high-quality backlinks.
Create an Affiliate Programme
Setting up an affiliate programme for your ecommerce store can be a win-win strategy for both parties involved.
Affiliates promote your products on their websites or blogs, and in return, they earn a commission for each sale generated through their referral.
This can result in a network of affiliates linking to your ecommerce store, which can significantly increase the number of backlinks pointing to your website.
It’s important to carefully select and vet affiliates to ensure they are reputable and follow ethical SEO practices.
Claim Brand Mentions Around the Web
Monitoring the web for brand mentions and unlinked mentions of your ecommerce store can present an opportunity to obtain backlinks.
Reach out to websites or blogs that mention your brand but haven’t linked to your website and politely request a backlink.
Many website owners and bloggers are willing to add a link to their mentions to provide a better user experience for their readers.
Tools such as Google Alerts, Mention, or Brand24 can help you track brand mentions and identify potential backlink opportunities.
How Do I Create My Own Backlinks?
To create your own backlinks, you can start by creating high-quality and engaging content on your website that others will want to link to.
This could include blog posts, infographics, videos, or other types of content that provide value to your audience and encourage them to share and link to it.
What Is The Fastest Way To Get Backlinks For A Website?
The fastest way to get backlinks for a website is through outreach and relationship building with other websites in your niche or industry.
This could involve reaching out to bloggers, influencers, or websites that are relevant to your content and asking for a link, or guest posting on other websites with a link back to your website.
What Is The Best Link Building Strategy For Ecommerce Sites?
The best link building strategy for ecommerce sites often involves creating valuable content, such as product reviews, buying guides, or comparison articles, that naturally attract backlinks from other websites.
Additionally, building relationships with industry influencers and bloggers, optimizing your website for SEO, and leveraging social media and online communities can also be effective strategies for obtaining backlinks.
What Is The Easiest Way To Get Backlinks?
The easiest way to get backlinks is by creating shareable content that others naturally want to link to.
This could include creating high-quality blog posts, infographics, videos, or other types of content that provide value to your audience and encourage them to share and link to it on their websites or social media profiles.
Is Paying For Backlinks Illegal?
Paying for backlinks is against the guidelines of most search engines, including Google. While not illegal, it can result in penalties, including lower rankings or removal from search results.
It’s crucial to be cautious when considering paid backlinks and ensure that they are obtained from reputable sources and comply with search engine guidelines.
It’s always best to focus on organic and natural backlink building methods that provide value to your website and users, rather than trying to manipulate search engine rankings through paid backlinks.