You will discover how to build high-quality backlinks with HARO using five advanced link building tactics that I have learned from months of HARO outreach.
Then, I will show you how to squeeze HARO for every single link building opportunity that is worth your time so that you are as efficient as possible.
If you want to discover these five link building tactics, keep reading!
Five Link Building Techniques with HARO Link Building
Tip #1 Measure your conversion rates
Track your HARO responses in a spreadsheet along with the name of the website, the date, the domain rating of that website.
So by tracking your HARO responses on a spreadsheet, you can see how many responses you send versus how many links you get back.
You can also measure the average idea of the links. If it is low, you can change that and tweak the process. If it is high, at least you can say, “Okay, great!” You are getting some excellent results now.
Also, you can track the date because you can then see how quickly your links are coming through.
Sometimes it can take weeks or even months before you get links back from HARO, and it is better to track them on a spreadsheet.
By doing so, you get a picture of how long it takes for links to come through. You can look at your conversion rates.
Plus, you can see your responses along the way, along with your progress so far.
Also, you can ask yourself questions such as, “What can you do to improve the quality of the responses?”
Tip #2: Check the website’s quality
Make sure you filter your HARO responses. It is easy to jump into your HARO emails and start responding to every single query.
So, make sure you check the quality of the links and the relevance of the link before you start applying for it.
Sometimes, it feels like you are taking action, and you are making progress. That is a problem!
Many low-quality websites on there are not really going to move the needle when it comes to link building.
So you might as well filter those out before you start wasting your time.
Avoid anonymous sources
If you do not know the quality of that website and you do not know how authoritative it is. Is it worth your time applying?
Aim for websites with Domain Rating Equal to or Higher than 30
When it comes to link building, you want to make sure that you get links from high-quality websites that are authoritative. So, I would definitely aim for around Domain Rating 30 or higher.
Filtering Low vs High authority sites using HARO email
If you scroll down in the email, HARO will show us the source of websites.
Let us do a test one. So if we type WhitneyCoyRover.com into Ahrefs (as seen on the image below), it will give us a picture of:
- Domain Authority
- Domain Rating
- Organic Traffic the site is getting
In this picture, you can see that it does not get any organic traffic. It also does not have a domain rating yet.
If you are an authority website already and you want to move the link building needle, you probably would not respond to this HARO response.
Simply because it does not have enough authority, right now.
It might do in the future, and we might move the needle in the future, but right now, it is probably not worth your time.
Tip #3 Filter your HARO responses
Here is another quick little hack that will save you a lot of time when you are link building on HARO.
HARO sends emails every single day. They are not always going to be relevant to your niche. So, most probably, you are not always going to find link building opportunities.
So, how do you filter out all the relevant link building opportunities for you? Simply type in “haro” + “the keyword” that your niche is related to.
This will filter out all the HARO responses that are relevant to your niche, and then you can click on the latest one.
And you can see, here is a HARO inquiry about insurance. If it is relevant to me, Therefore, I should potentially apply to it. Plus, if you click on one of the links, it will take you straight there.
Once you are done, all you have to do is quickly bookmark the page. Now you have it saved for whenever you need to come back to it.
If you just want to check that every day or every other day, you have it there.
It will surely save you a lot of time, it will filter out the irrelevant responses that you do not need to check or you do not need to reply to.
Tip #4 Be as time efficient as possible
Make sure that you are as time-efficient as possible when it comes to managing responses on HARO.
At the end of the day, you only have so much time. Time is money.
You do not want to spend your whole day responding to HARO inquiries, especially when you have more important things to do.
Not just that, every HARO response has a deadline, too. So, if you do not respond quickly enough to that deadline, you are not going to get the link back.
Therefore, if you have spent all your time writing a response and not submitting a HARO response in time for the deadline, it is going to waste a lot of time.
You are definitely not going to get the link.
Applying for HARO jobs is not the most exciting or the most glamorous job in the world.
So, how can you make sure that you are as time-efficient as possible when it comes to managing responses on HARO?
Essentially, you want to make a template for every single thing that you can. So, create a canned response!
Basically, every single HARO response usually follows the same formula.
So you include:
- Your website
- Who you are
- Why your response is relevant
It is very easy to create a template response that you can just quickly fill in. It will save you a lot of time, especially when you are doing this every single day. So that is something I definitely recommend.
Another thing to make sure that you just check your inbox once per day. When it comes to HARO because your inbox will suck up all your time.
If you are wasting it all on HARO responses and replying to emails, it is going to suck up a lot of your time and destroy your productivity.
Therefore, I recommend closing your inbox. And, do not check it again that day once you have responded to your HARO emails.
Personally, my team responds to HARO emails in the morning. They do it once per day.
Also make sure you have signed up only to the relevant categories on HARO.
Do not waste your time with others.
Tip #5 Outsource HARO as soon as possible
The final thing that I recommend is outsourcing your HARO responses as soon as possible.
HARO is very easy to outsource. You could do this by paying per link or even paying by the response.
Whatever you do, it can be very results-based, so it is easy to outsource. Also, the person who is replying does not need to be an expert on the topic.
They just need to provide a valuable response, that is interesting and has worth.
This way, when you outsource the HARO link building tasks, you can easily scale up and start seeing bigger results quickly.
If you have multiple websites, then you definitely want to outsource HARO as soon as possible. Get your team to work on it, so you do not have to spend all your time responding to HARO inquiries.
To sum it up
Here are my five advanced link building tactics for HARO.
- Measure your conversion rates
- Check the website’s quality
- Filter your HARO responses
- Be as time-efficient as possible
- Outsource HARO as soon as possible
Now, if you put these strategies into action, you will definitely see better results. They will save you time, make link building easier with HARO, and you will find better ways to optimize.
If you have any questions about HARO or link building in general, drop me a comment below, and I will be happy to help.