Today you’ll discover how to build high-quality backlinks with HARO using 5 advanced link building tactics that I’ve learned from months of tweaking and testing.
Then, I’ll reveal how to squeeze HARO for every single link building opportunity (that’s worth your time) so that you’re as efficient as possible.
If you want to build powerful backlinks with HARO, keep reading!
5 Advanced Link Building Techniques For HARO
Tip #1: Measure Your Conversion Rates
First of all, track your HARO responses in a spreadsheet including:
- Website URL
- Name of the website
- Date contacted
- Domain Rating
- Your HARO response
- Status so far (if the link was added/waiting etc)
By tracking your HARO responses on a spreadsheet, you can see how many responses you send VS how many links you get back.
This way you can quickly gauge your conversion rate:
If it’s lower than 20%, there’s a lot of improvements you can make.
If it’s higher than 20%, look at what’s working already and how you can build on that.
Plus, if you track the date contacted VS when you landed the link, you have a good idea of how long it takes for a link to be added…
And this way, you’ll be able to forecast how many HARO backlinks you’ll land in the future.
But how long does it ACTUALLY take to land a backlink from HARO?
Sometimes it can take weeks or even months before you get a link back from HARO, especially if the website has a long editorial waiting list.
Plus, with a HARO tracker, you can manage the quality of your responses and your progress so far.
Then ask yourself questions such as:
- “What can you do to improve the quality of the responses?”
- “What’s working well so far?”
- “How can you increase your conversion rates/save time and scale the process?”
Tip #2: Check The Website’s Quality
Make sure you filter your HARO responses carefully.
Link building is about quality, not quantity:
It’s easy to jump into sending HARO responses and start responding to every single query.
But it’s just as important to make sure you’re prospecting properly:
So, make sure you check the quality and relevance of the website before you start applying for it.
Here’s the brutal truth:
Just because you’re taking action and sending responses on HARO, doesn’t mean you’re moving in the right direction.
Because low-quality backlinks really aren’t going to improve your website’s organic rankings.
So you might as well filter those out before you start wasting your time.
Here’s how to do that…
Avoid Anonymous Sources
Sometimes, the website source on a HARO response will be labelled as anonymous.
If you don’t know the quality of that website or how authoritative it is, is it worth your time applying?
Personally, I’d say no.
So avoid anonymous sources.
Aim For High DR Websites
When it comes to link building, make sure to focus on authority.
Personally, I’d aim for Domain Rating 30 or higher.
Because if you’re going to spend your precious time crafting a response on HARO, you should make it worth your while!
TUTORIAL: How To Filter Low vs High Authority Backlinks Using HARO
Let’s do a quick test run (see video tutorial above)…
If you scroll down in your emails from HARO, you’ll see the source of each website.
So for example, let’s say there’s a HARO enquiry for WhitneyCoyRover.com
If we type WhitneyCoyRover.com into Ahrefs (as seen on the image below), it will give us a picture of:
- Domain Rating
- Organic Traffic
As you can see in the screenshot below, you can see this website doesn’t get any organic traffic.
And it’s domain rating is ZERO.
If you’re an authoritative website you want to move the link building needle, so you probably shouldn’t respond to this HARO enquiry.
Because it simply doesn’t offer enough value.
And therefore, it’s not worth your time.
Tip #3: Filter Your HARO Responses
Here’s another quick little hack that will save you a lot of time when you’re link building on HARO.
You see, HARO sends you email updates every single day.
Problem is, they’re not always going to be relevant to your niche.
So, how do you save time and focus on ONLY relevant link building opportunities?
There’s a quick way to filter out all the relevant link building opportunities for you:
Simply type in “haro” + “the keyword” that your niche is related to in your email search bar.
This will filter out all the HARO responses that are relevant to your niche, and then you can click on the latest one.
Then once you click on the HARO update, you’ll see your keywords/relevant HARO queries highlighted in yellow.
Once you’re done, bookmark the page as filter.
And ‘eh presto’, now your filter is saved for whenever you need to come back to it.
If you want to check that every day/every other day, just click the bookmarked link.
This will save you a lot of time and filter out the irrelevant responses that you’re not interested in.
Tip #4: Focus On Time Efficiency
Make sure that you’re as time-efficient as possible when it comes to managing your responses on HARO.
It’s a cliche but:
Time = Money.
And as a business owner, you only have so much time. It’s your most valuable resource.
The last thing you want to do is spend your whole day responding to HARO inquiries, especially when you have more important things to do.
Not just that, but every HARO response has a deadline too.
So, if you don’t respond quickly enough, you’re not going to get the link back.
Therefore, if you’ve spent all your time writing a response and not submitting it in time for the deadline, it’s game-over before you’ve even emailed them back.
Setup HARO Templates
Replying to HARO responses isn’t the most exciting or most glamorous job in the world.
So, how can you make sure that you’re as time-efficient as possible when it comes to managing responses?
Here’s a quick tip:
Make a template for your HARO responses.
Basically, every single HARO response usually follows the same formula:
- Your website
- Who you are
- Why your response is relevant
Plus, it’s so damn easy to create a template response that you can just quickly fill in.
This will save you a lot of typing!
Only Check Your Inbox Once Per Day
Another productivity hack is to make sure that you just check your inbox once per day.
If you’re not careful, your email inbox will suck up all your time.
So if you’re wasting time on HARO responses and replying to emails all day, you will destroy your productivity.
Therefore, I recommend closing your inbox.
…Shut down that tab ASAP!
And, don’t check it again until another 24 hours later.
Personally, my team responds to HARO emails in the morning.
They do it once per day.
Useful Resource: Check out my guide to email productivity here.
Make sure you’ve signed up ONLY to the relevant categories on HARO:
Otherwise you will be bombarded with HARO responses you can’t actually reply to.
You can do this when you login to your account > Just go to preferences:
Tip #5: Outsource HARO As Soon As Possible
Finally, outsource your HARO responses as soon as possible.
Make no mistake, HARO is very easy to outsource.
You could do this by paying per link or even paying by the response.
Whatever you do, pay on performance, not time.
Because here’s the thing:
When it comes to HARO, you don’t need to be an expert on the topic.
What journalists are looking for is a valuable, interesting response.
Why outsource your HARO link building?
Because it’s easy to scale – and this way you’ll get results 10X faster.
I’d recommend doing a few test runs yourself, then hire someone ASAP.
Plus you have far more important tasks in your business.
So create a system for replying to HARO enquiries that’s as time efficient as possible.
To Sum It Up
Here’s my 5 advanced link building tactics for HARO in a nutshell:
- Measure your conversion rates
- Check the website’s quality
- Filter your HARO responses
- Be as time-efficient as possible
- Outsource HARO ASAP
Now, if you put these link building strategies into action, you will see results.
Plus you’ll save you time, grow your website’s traffic, and create a passive link building system.
Got any questions about HARO?
Then drop me a comment below, and I will be happy to help.