If you’re a website owner or blogger, you’ve likely heard of HARO. It’s one of the top methods to build backlinks and increase your traffic and authority.
Basically, HARO is a hub where journalists connect with sources and industry experts for topics that they are writing about.
In this article, I’m going to tell why HARO is such a useful backlinking method, and give you some tips on how to use it to get high-quality backlinks. Keep reading to learn more.
What Is HARO?
HARO stands for Help A Reporter Out. This website is a hub for journalists and sources to connect with each other.
Here’s how it works: a journalist posts a query, asking for expert advice on a topic. If you’re an expert, you’d respond back and connect with the journalist.
To master the art of how to use HARO for backlinks, you’ll need to make a pitch that will get chosen by journalists.
Why Is Knowing How To Use HARO For Backlinks Important?
When you know how to use HARO for backlinks, you get direct links that send readers to your homepage. You see, when a journalist chooses you to give them advice or information, you’re becoming a source and expert for a certain topic.
From this, you’re going to find relevant traffic and get good PR for your site. Readers will be coming from reputable places like Forbes or something like that, and they will see that you’ve already been vetted by the reporter.
In their eyes, you’re an expert and your content can be trusted to get the information they need or find the products that they’re looking for.
How To Use HARO For Backlinks To Your Site
It’s super simple to learn how to use HARO for backlinks. First of all, go to HelpAReporter.com. And while you’re there, you’ll see that you can sign in or sign up as a journalist, or as a source.
Being the source, you choose that option. When you sign up, remember to use an active email address, or get notifications straight to your phone or desktop.
There are three periods of time that emails will be coming through. You need to pay attention to your inbox to make sure that you’re one of the first to respond to it. The website will also say what those times are, so you can make sure you’re ready.
How To Write The Best Pitch For HARO
Now, I’m going to give you five tips on how to use HARO for backlinks. These tips will give you the best opportunity and some of the best chances to land your first opportunity to be a source.
1. Be Relevant
First, what you want to do with your pitch is make sure that you’re responding to something relevant to your website’s content and your expertise. Drive traffic to your website, so you can convert those backlinks into dollars.
2. Make It Error-Free
Before you send your pitch, make sure that your grammar’s correct, there are no spelling errors. Also, make sure that you’re not coming off as super arrogant in explaining your expertise.
3. Stand Out From The Rest
The next thing you need to do is make your pitch stand out. If you can actually provide value to that reporter and stand out from everyone else, then you’ll land that opportunity.
4. Keep It Concise
Another thing to remember is to keep your pitch as concise and to the point as possible. However, don’t sacrifice the character in your content that makes it stand out.
5. Don’t Give Up
The last bit of advice for how to use HARO for backlinks is to stay positive. It might be your 10th try, and there may be thousands of others going for the same thing. But if you keep at it, you’ll eventually land those backlinks.
Need More Help With How To Use HARO For Backlinks? We Can Help!
If you need to learn how to build backlinks to your site, we have a free link-building book, Link-Building Mastery. It contains 9 proven link-building strategies to get you some of those backlinks to your site.
And, if you need to build links to your site, but you don’t have the time or the bandwidth for it, then join us over at JulianGoldie.com and book a meeting.
When you schedule a one-on-one meeting, you’ll actually be talking with me. We’ll go over your site, see some of the bottlenecks you’re seeing, and figure out a strategy to build high-quality links to your site. So head on over to schedule a call.