Internal links are a powerful ranking factor if you understand how to use them properly.
Because this helps spread authority and link juice throughout your website – so that you can rank your pages higher.
Plus if your website has an organised internal link structure, then Google can crawl your website easier.
So keep reading to discover my top 5 tips for internal link building that will help you grow your organic traffic and boost your rankings.
Top 5 Tips For Internal Link Building
Tip #1: Link Internally To Your Money Pages
Make sure that you link internally to your money pages.
This could include your sales pages, lead magnets and review pages.
Because sales pages and money pages have the most business value.
But at the same time, they’re the hardest pages to build links to.
If you setup link building outreach for your money pages, nobody is going to want to link to them (unless you pay money), because they’re very commercially driven.
So what’s the solution?
With internal link building, you can link internally from your skyscraper articles straight to your money pages.
And this will funnel link juice and authority to the pages you want to rank…
Funnel link juice to your money pages with internal links.
And as you funnel link juice to your money pages, they’re going to rank higher.
How does this technique work?
If you have more internal links to your money pages, Google will see these are your most important pages:
Because your site’s architecture is prioritised around your money pages.
This is essential because the more traffic you get to your money pages, the more money you’re going to make from your website.
Tip #2: Optimize Your Anchor Text
If you’re already building backlinks to your site, you might be thinking:
“Whoa, isn’t optimizing your anchor text dangerous?”
But the thing is with internal links, Google is a lot more lenient.
You have to very specific with internal anchor text because then Google knows what your page is about.
It’s like a description of the page you’re linking to.
So that’s why I recommend optimizing your internal link’s anchor text.
You can use Exact Match if you want:
Or you can make it very specific.
PLEASE NOTE: When you’re building inbound backlinks to your site, be VERY careful about the anchor text you use.
Tip#3 Save Time With Internal Link Building Tools
If you have the right tools, you’ll save hours of frustration with managing your internal links…
Can you imagine how incredibly boring it is to:
- Go through hundreds of pages on your website
- Sift out the best place to add internal links
- Analyse which pages to link to
- Choose the anchor text.
That’s a hefty, time consuming job:
Which could take you hundreds of hours to do properly.
So here’s a better solution.
Use a WordPress plugin like Link Whisper.
Link Whisper essentially helps you identify:
- Pages that have a lot of links
- Pages that need more links
- What anchor text to use
This will save you a lot of time:
Because if you’d tried to manually analyse where you should add internal links, it would be an almost impossible job.
So that’s why I recommend using Link Whisper instead.
Tip #4: Funnel Traffic With Internal Links
Use internal links to funnel traffic to your money pages.
This will help you drive internal traffic to the pages that make you the most money.
Because the more traffic you can get to those pages, the more money you’re going to make.
It’s that simple.
Basically, you should be internally linking to your money pages like:
- Sales pages
- Review pages
- Lead magnets
This will drive more clicks to your money pages:
Which means more revenue, leads and sales.
Overall, be very strategic about where you funnel your traffic to.
Tip #5: Add Internal Links The Lazy Way
You may have read all of these tips so far and thought:
“This is going to be HARD work”.
But that’s why my final tip is to use the lazy ‘internal link building method’:
How do you get started?
All you have to do is install a featured posts plugin on WordPress.
This instantly adds your Recent Posts all of your articles.
Don’t know which featured posts plugin to install?
Try this one.
Here’s a quick tutorial on how to add a featured post slider:
Overall, this takes about two minutes to setup – it’s just so damn easy.
You still need to add some internal links manually.
But 80% of the work is achieved by this plugin + Link Whisper.
Plus, the ‘Featured Posts’ plugin is free to use, too.
With these tips, you now know how to optimize internal links on your website.
Internal links will help you:
- Drive authority to the pages that need it
- Improve the usability of your site
- Make it much easier to navigate your site
Got any questions about internal link building?
Let me know in the comments section below!