In this article, we’re gonna take a look at the topic of AI content.
AI is something that’s getting a lot of buzz in the SEO space at the moment. But you might not really know what’s going on here.
After all, what is AI generated content anyway, and what does this buzzword even mean?
I mean, is AI content just the terminator sitting in a Starbucks somewhere, churning out blog posts?
Is it a sign of the end times?
Fortunately, AI copywriting isn’t as scary as any of that, but it is definitely something that deserves your attention.
After all, lots of people are talking about this kind of thing. And you need to figure out if it is right for you.
I mean, if you ignore it, you might lose out to competitors that invest in this latest trend…
But, then again, if you go all in on AI, without understanding the risks. You might end up with a penalty from Google.
So yeah, you need to be informed here!
Luckily for you, this article is gonna go over the topic of AI copywriting. And the questions you might have when it comes to this kinda thing.
For instance, in section #1, we’ll cover how this kind of writing actually works in practice…
And, in section #3, we’ll also cover Google’s official statement on this matter. And how you should go forward, in light of their words.
Anyhow, make sure you watch till the end. Or else you might not ever figure out how you should navigate this new SEO trend.
Section #1 — What is AI Content?
Okay, so first, let’s take a quick look at what AI content basically is.
Right, so AI text is basically content created by software– yes I know big surprise!
So, you just give the software a little bit of direction in terms of what you want…
And it’ll then create paragraphs, or even entire blog posts based on your requests.
This kind of thing is possible, because AI is becoming pretty advanced nowadays.
In fact, if you follow some of the popular AI accounts on Twitter. You’ll see cool examples of what’s possible, thanks to recent developments in AI.
For instance, a new tool came out recently called “DALL-E.”
This is basically a tool that creates an image, based on whatever you tell it.
Here’s an example of someone who wanted to create “vibrant smiling bowling balls.”
They basically just provided the tool with this instruction, and this is what the program made.
That’s pretty cool, right?
(By the way, if you go onto Twitter and type in DALL-E, you’ll see tons of amazing examples like this.)
I’m showing you this example, to really drive home the point that AI is really powerful nowadays
It’s not just limited to voice assistants that can’t figure out what you’re saying. I mean, Siri might be hopeless, but these new AI tools are another thing altogether!
Anyway, lot of these recent improvements in AI are being directed towards content creation
And, as mentioned…
It’s now getting to the stage where you can pretty much create detailed articles. Just by just providing an AI tool with a few prompts here and there.
Now, at this point, you’re probably wondering how good this actual “AI writing” is…
Well, I’m here to tell you that the writing is really good…
And, a lot of the time…
It can be hard to tell the difference between AI text, and something that was written by a human.
In fact, in the next section, we’re gonna look at an example of AI content. And you’ll see this for yourself!
Section #2 — How Can You Create AI content?
If you want to create AI content, one of the best tools for this kinda thing at the moment is something called “Jasper.AI.”
We won’t cover this tool in a ton of detail here. Because it has a ton of features, and it would basically take up the entire article.
For the most part, if you want to write content with Jasper, you first need to pick one of the templates.
These templates just shape the overall style of the content that’ll be created by the tool.
Once you’ve picked a template, you then give the tool a few prompts.
It’ll then write something, based on the template you’ve chosen, and the prompts you’ve provided.
So, here’s an example of someone who used the “problem-agitate-solution” template, to write out some compelling copy for the Jasper tool.
So, the bit on the left, is essentially the prompts. And the bit on the right, is the output created by the tool. Tools like Jasper provide lots of templates, and there isn’t really a limit when it comes to what you can create.
You can create short-form content, like we’ve shown here. But you can also use Jasper to create long form content too.
Oh, and if you’re wondering…
Jasper has two pricing plans to choose from — “the Starter” and the “Boss mode” plan.
Each plan comes with slight differences. For example, the “Boss mode” plan provides you with Grammarly integrations, but the “starter” plan doesn’t have this.
That said, in both cases, you’re still charged per word. But the “per word cost,” is cheaper on the “boss mode” plan.
They do have a free trial on offer, so you can check that out if you’d like to see how all this works for yourself.
Section #3 — Is AI Content Against Google’s Guidelines?
So, AI content is pretty amazing, right?
I bet the next question you have, is whether this kind thing is actually allowed in the court of Google?
Well, Google recently released a statement saying AI content counts as “spam,” and that it’s against their guidelines.
Google is saying this, because they have a strict policy against “automatically generated” content.
This is actually a very old fight for Google. Because before “AI content tools,” there used to be something known as “article spinners.”
These were essentially tools that’d churn out lots of different pieces of content, based on a single article.
So, you’d give these tools a blog post, and it’d then change words around, and use synonyms here and there, to make the article different.
Now, I mean it can be a little bit more complicated than that, but that’s basically how it all works.
Anyway, this approach produced lots of good results…
For lots of people…
For a long while…
The problem, though, is that this kind of content didn’t really look like it was written by a human.
Certain words were used in an awkward manner, and posts created by this tool just didn’t look “natural.”
On top of that, even if you “spin” an article, you’re not really completely rewriting it from scratch. And so it’s not always going to pass a “plagiarism test.”
Either way, Google figured out how to detect, and then crack down on this “spun content,”. And you don’t really see a lot of people using content spinners these days.
So, why mention all this?
Well…I’ve said all that, to highlight how Google isn’t new to the “automated content” fight. And they have some experience when it comes to targeting content created by software.
But…Here’s the thing — AI generated text isn’t the same as “spun” content.
It’s actually a heck of a lot better…
I mean if you read AI content…
… It often looks like it’s written by a regular, native English speaking person.
If you put AI articles next to “spun” articles, the difference is night and day.
But, then again…
AI content is still not perfect, and honestly, it still has some flaws here and there.
So, if AI content doesn’t advance anymore, Google might figure out how to crack down on this kind of writing.
I mean, they’re one of the world leaders in AI, and some of the smartest people in the world are going to be working on this problem…
…So there’s a chance they’ll figure out how to weed out AI content in its current form.
But, of course…
As time goes on, AI content is obviously gonna get better. And maybe even to the point where it’s “near perfect”…
And with that in mind, it’s hard to say how Google will handle things, once the situation gets to that point.
So yeah, you could argue both sides here, and it’s hard to say what the future holds!
Section #4 — What Should You Do?
If you’re intrigued by AI generated text, you should definitely experiment with it — but you might not want to rely on it.
You could write a blog post using AI. But you may then go through it, and add a few paragraphs of your own, to make the content more interesting.
If you adopt this approach, you might be able to quickly take over a certain niche. As AI tools can help you cover a lot of keywords in a short amount of time.
But, as mentioned, if you rely entirely on AI content, you might get into trouble once Google starts working on their algorithm.
Section #5 — Is AI Content the Future?
AI copywriting looks like something that might take over the world of blogging.
There’s certainly some truth to this. But it’s important to remember that, a lot of the time. Creating a truly amazing piece of content, is still pretty hard to do with AI tools.
I mean, if you wanted to create a 10,000 word article, that really covered everything you needed to know about link-building…
…Complete with graphics…
…And case studies…
…And personal stories…
— It’d be kinda hard to make something like this with AI.
But, you could probably make this kind of thing yourself. If you did things the old-fashioned way — aka you wrote it yourself.
I mean, if you’re new to SEO, it might be hard to do the research here. But you could still probably do it, right?
Of course, if you had to write about something you were passionate about. There’s an even better chance you could beat AI generated content.
Plus, AI often relies on existing content…
… To create new chunks of text…
So… It might not be able to bring fresh perspectives to a topic.
It might rehash common points of view in regards to a particular issue. But it may not present fresh, controversial ideas that’ll really get people’s attention.
And…this is actually kind of a key point…
Because it’s often this kind of writing that tends to get lots of shares. And visibility in the world of social media.
Of course, if you have a different opinion here, let me know in the comments — I’d love to hear your point of view.
Okay, so that’s the end of this article.
If you have any questions, leave a message in the comments section, and I’ll do my best to answer it.
Anyhow, hopefully, this article has given you a rough sense of how AI copywriting works.
Remember — AI content, and AI in general is still a bit of a gray area, so it’s hard to say what the future holds.
AI writing is gonna get better, and probably near perfect in the future. But who knows if Google is gonna be able to detect AI text at some point or another.
I mean, Google has a massive business to protect, nd they will put a lot of effort into tackling this kind of content — especially if it ruins user experience.
So, for now, I guess the best approach is to just check it out, but don’t rely on it 100%.
If you can find a good middle ground here, you should be okay.
By the way, if you want to know more about AI, you might wanna check out this one: How We Increased Our SEO Traffic By 180% with Frase.io
This video covers a tool known as Frase.io.
This piece of software doesn’t focus purely on AI, but it does have some special features that make use of AI.
So, if you’d like to learn more about how AI can help you with content creation, you should definitely check this video out!