Artificial Intelligence & SEO: Can You Rank Better with AI?

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Artificial Intelligence or AI – as soon as we hear the term, we conjure up images of complex machines and robots. But in fact, AI is transforming the simplest of activities around us. 

If, for example, you run an online business, AI could mean plenty of possibilities for you such as: Can AI write SEO content for you to rank better on Google?

The simple answer is yes. The complicated answer is it depends on a range of factors.

Using AI to Write Content 

It is very easy and quick to create SEO content using AI tools such as Conversion AI‘s Jarvis.

All you need to do is go on their website, add your keywords, press okay, and bam! You can have loads of content in a few seconds.

I’ve tested it. You too can try creating AI content here.

And while this is extremely fascinating and probably straight out of a sci-fi movie, there’s a caveat and a big one at that. 

The quality of this AI-generated content is far from superior. Anyone with the knowledge of website content could tell you that the articles written by AI tools aren’t impressive copywriting. 

But, here’s what it can help you with. 

Let’s say, without using AI, you flesh out 2,000 words of content a day. With the use of tools like Conversion AI, you can probably ramp that number up to 10,000 words a day. 

From there, you could always edit and sharpen the content to suit your style. At least you have a basic first draft. While this doesn’t spell good news for copywriters, it could save you time and money. 

Further, if you want to generate content for your website at volume, this is easy to systemize with the help of a tool like Surfer SEO, which can create a blog outline in seconds.

You can then input this blueprint into Conversion AI, type in the keyword that you’re trying to rank for, edit the article AI produces, and publish it on your website. 

This is a quicker and smoother process than anything else we’ve ever seen in content creation. You can find here some other benefits of using AI content creation.

So, while Artificial Intelligence isn’t the perfect solution to create content, it does fasten up the process exponentially. 

As for the quality, it’s nowhere near top-notch right now but in 5 or 10 years when this technology is developed, it could be a game-changer.  

There’s a catch

If this concept of creating content using AI has you feeling totally giddy and stunned, there are still a few things you should remember before you introduce it into your SEO strategy. 

One, Conversion AI’s system has collected content up to 2019. So, if you have a topic you’re writing about after 2019, say COVID, it doesn’t exist in their database. 

AI might throw up totally different and unrelated content with botched up statistics, which again is something you must be extremely careful about. 

Second, the more niche your concept or topic is, the harder it is for AI to write about it. 

For example, I have a website on link building. It will be extremely difficult to generate high-quality content using AI tools on this topic because it’s complicated and niche-based. 

But, let’s say you have a website about dogs, and you’re writing a general guide on dogs and maybe how to feed them. That’s a simple enough topic for AI to mass-produce content on. 

This can be significantly helpful.  

You can quickly pump out a ton of articles for your website around a topic like this. As a result, it’s going to be easier to rank your website because topical relevance will work in your favor. Further, using these tips, you can write blogs that lead on Google.

With topical relevance as a ranking factor on Google, the more articles you publish on a topic, the higher the chance that all your articles are going to rank on Google and ultimately, your content snowballs. 

In a nutshell, the more content you produce on a topic, the more authority you have in the eyes of Google, allowing it to be ranked higher.

And in that case, even if your content quality isn’t that high, you’ll lead based on volume.

But wait! Another question springs up here.

Is writing content using AI enough?

Could Google penalize my website for producing content from AI? Because surely it’s unethical to create hoards of content at scale using a robot.

If your content is accurate, and if you’re broadcasting useful information, it doesn’t matter whether it’s been written by AI or a human. 

If your website’s user experience is optimal – users land on your website stick around for a while and engage with it – Google will place your website high up.

Because remember what I said about Google’s topmost priority in this video – user experience is the holy grail. 

The vice-versa is also true.

If you rank number one on Google, you won’t stay there for too long if your on-page metrics are shaky – if people go to your website and bounce straight off. 

The reality is that using AI content creation, anyone can pile up content on Google but what differentiates good content from bad is its on-page metrics and relevance for users.

So finally, the question we’re really at now is:

How to produce premium SEO content?

The most important ranking factor is still going to be high-quality and relevant backlinks to your website because that’s the strongest indicator of authority, and it can’t be faked. 

Unlike content, you can’t outsource link building right now to AI. So it still requires human involvement.

Therefore, if you understand how to build backlinks for your website, all of a sudden, you can rank higher than your competitors. 

That’s where my expertise lies too. If you’d like to get in touch with us for a free consultation on how to build high-quality backlinks to your website using tried and tested methods, you can book a free consultation today!