6 Tips For Outsourcing Link Building

this is a picture of outsourcing link building

In this article, you’ll learn exactly how to outsource your link building.

Hiring an SEO link builder isn’t easy:

Should you hire an agency? Or a freelancer?

…Or should you even outsource it at all?

If you’re thinking about hiring a link builder, make sure you read this article because it will save you time, money and energy (plus #4 could make or break your business).

I’ll also teach you how to make sure you get the best results possible when it comes to outsourcing link building.

Should You Outsource Link Building?

Yes, I run my own link building agency, so I’m a bit biased on this!

But here’s the thing:

When it comes to any business, you have to scale if you want to see results.

As an entrepreneur, you can’t do everything yourself.

So it’s crucial that you outsource link building if you want to get the backlinks you need for your webstie.

Link building is a time consuming, challenging process:

And it takes a lot of hours plus a very good system to see results.

Just think about it – link building involves:

  • Prospecting potential websites to get a backlink from
  • Filtering out the low quality sites
  • Negotiating with webmasters for a link
  • Tracking all the links you’ve built
  • Checking your rankings and how your site’s improving
  • Make sure your links are all relevant
  • Fixing any problems with the system along the way

You can’t do all of that AND run a business.

It’s one or the other.

As an example, check out this ecommerce store link building case study:

They couldn’t have scaled their business to 8 figures per year if they were too busy building backlinks!

So outsourcing link building is no-brainer.

It’ll save you time, energy and free up your resources so that you can work on what matters most:

Your business.

Benefits Of Outsourcing Link Building

Outsourcing link building will save you a ton of time and energy.

Building your own system for link building takes years:

Believe me, I’ve spent the last few years doing just that!

You have to optimize every stage of the process, adapt to algorithmic updates plus you’re competing with thousands of other sites who want backlinks too.

It’s a full time job.

But there’s also a bunch other reasons why you should hire a link building business:

  • Save time: As an entrepreneur, link building really isn’t the best use of your time! Outsourcing link building will free up a lot of your time
  • Save energy: Spreadsheets. Tools. Negotiating with webmasters…Link building takes a LOT of mental energy. Outsourcing frees up your energy and resources.
  • Avoid algorithmic penalties: Hire an agency that’ll really take the time and effort to filter out low quality backlinks that could hurt your website’s rankings
  • Focus: Building a business takes a lot of focus. Outsourcing link building helps you concentrate on the processes that matter most in your business
  • Save money: If you tried to do link building yourself, all the tools, employees and overheads would quickly rack up. By outsourcing, you’ll save those resources.

6 Tips For Outsourcing Link Building

When’s the best time to outsource link building?

Let’s be honest, it’s not always necessary.

Obviously, if you don’t have the financial resources to outsource, or your bootstrapping, link building isn’t going to be possible.

And here’s the other issue:

There’s no point hiring a cheap link builder.

This will be far more damaging than helpful for your site.


Because they’ll only build low quality backlinks to your site.

Watch out for:

  • Forum links
  • Link farms
  • Spammy blog comments

These links are NOT worth your time…

And if your links are low quality, you could receive an algorithmic penalty.

Your site will be plagued with spammy links.

And your rankings will slip, whilst your competitor’s links increase.

It’s a zero-sum game.

6 Tips For Outsourcing Link Building

Tip #1: Understand your link builder’s strategy

Make sure that you understand your link builder’s strategy.


Because there are different types of link building:

  • White hat: Ethical, transparent approach to link building
  • Black hat: Unnatural way to build links – aimed at manipulating Google’s algorithm

Yes, the quality of your links matters. But it’s also how you build links that counts too

For example, the skyscraper technique is a white hat link building method that will protect your website long term.

Whereas if your link builder is using PBNs, this is black hat, and it could negatively affect your site in the long run (you might even face a penalty from Google).

You have to be extremely careful and diligent about who you hire for this.

Tip #2: Research your link builder’s reputation

If you’re hiring a link builder, always make sure that you look at reviews, case studies, and testimonials of their previous clients.

Check out if they have a proven track record: 

  • Have they got results with SEO for their clients before?
  • Do they have their own portfolio of websites?
  • Have they actually seen results from their link building?

Basically, hire someone with a proven track record of success.

For more details and tips on outsourcing link building that will save you time and money, watch this video!

The other thing I recommend as well, is hiring link builders who have their own proven successful websites. 


If the link builder doesn’t have their own SEO projects, then do they truly believe in their results and the services they offer?

Because if they can make money for their clients, they should be able to make money for themselves too.

That’s why I always recommend hiring link builders who have their own SEO projects.

Tip #3: Hire a link builder who understands SEO

Make sure that your link builder has a decent knowledge of SEO.

And what I mean by this, is that they’re not just a one-dimensional link builder.

They shoulder understand all the elements of SEO and how that integrates with link building.

Link building can make or break your website:

It’s one of the most important ranking factors in SEO.

So your link builder should be able to give you tips on optimizing your website to make sure your link building actually works.

So ask them a few questions and find out:

  • Do they understand on-page SEO?
  • Do they know how to create great content?
  • Are they knowledgable about the latest Google algorithm updates?

Because these are all elements of SEO that work in conjunction with link building.

If your link builder only has a one-dimensional view of SEO, they may not be that helpful in the long run.

Tip #4: Pay on performance

Pay on performance is the ideal pricing scheme for link builders, if you want to grow your website’s traffic:


Because then you only pay when you get results.

And this way, the link builder you outsource to is incentivized to focus on quality.

(Usually the higher quality the link, the more you’ll pay.)

The other thing is, as well, that you want to set in place KPIs.

For example, how do you measure what a high quality backlink is?

You could use:

  • Domain rating: How high is the website’s DR?
  • Organic traffic: Is the website ACTUALLY getting traffic?
  • Relevance: How relevant is this site to your industry/niche? Is it contextually relevant?

These are are all key performance indicators you want to set in place before outsourcing.


Because it will help you clarify what’s a good/bad link.

The clearer you are, the better.

Tip #5: Give the link builder the time they need 

My final tip is to make sure you can give the link builder the time they need to grow your website. 

If you’re only going to hire someone for a month, there’s no point outsourcing link building.


Because it takes much longer than that to see results.

With my clients, it’s usually three or six months before you’ll see any results from link building.

This is a long term game, like the rest of SEO, and it takes a bit of patience.

And if it was easy, everyone would do it.

To see results with SEO, it takes time and consistency.

Yes you can get results in 30 days – and that’s happened with a few of my clients.

But you should always have your long term goal in mind.

When you see the first link come through, you can’t just expect to see instant results on Google.

Link building takes much longer than that, and you’re not going to see results instantly.

If you don’t have the time or resources to invest long term into link building, then maybe you should not outsource at all:

Because you might find yourself unsatisfied with the results.

Tip #6: Optimize the rest of your website’s SEO

Yes, link building is the MOST important ranking factor for your website.

But if you really want to build on link building efforts, spend time optimizing the rest of your site’s SEO.

For example:

  • Optimize your on-page SEO
  • Create content regularly targeting low competition, high volume keywords
  • Make your website user friendly
  • Nail your meta titles and descriptions
  • Improve your site’s conversion rate optimization


Because link building gives you a ticket to the raffle:

It’ll help your rankings and get you on the first page of Google.

But you also need to optimize your site so that when you start getting the traffic you need, you can convert this into leads, sales and profit.

It’s crucial to outsource to a link builder, but it’s also important to build on their efforts.