5 Tips For Outsourcing Link Building

In this article, I’m going to teach you my top 5 tips for outsourcing your SEO link building.

If you’re thinking about hiring a link builder, make sure you read this article because it will save you time, money and energy (plus #4 could make or break your business).

5 Tips For Outsourcing Link Building

Tip #1: Understand your link builder’s strategy

Make sure that you understand your link builder’s strategy.


Because there are different types of link building:

  • White hat: Ethical, transparent approach to link building
  • Black hat: Unnatural way to build links – aimed at manipulating Google’s algorithm

Yes, the quality of your links matters. But it’s also how you build links that counts too

For example, the skyscraper technique is a white hat link building method that will protect your website long term.

Whereas if your link builder is using PBNs, this is black hat, and it could negatively affect your site in the long run (you might even face a penalty from Google).

You have to be extremely careful and diligent about who you hire for this.

this image represents link building

Tip #2: Research your link builder’s reputation

If you’re hiring a link builder, always make sure that you look at reviews, case studies, and testimonials of their previous clients.

Check out if they have a proven track record: 

  • Have they got results with SEO for their clients before?
  • Do they have their own portfolio of websites?
  • Have they actually seen results from their link building?

Basically, hire someone with a proven track record of success.

For more details and tips on outsourcing link building that will save you time and money, watch this video!

The other thing I recommend as well, is hiring link builders who have their own proven successful websites. 


If the link builder doesn’t have their own SEO projects, then do they truly believe in their results and the services they offer?

Because if they can make money for their clients, they should be able to make money for themselves too.

That’s why I always recommend hiring link builders who have their own SEO projects.

Tip #3: Hire a link builder who understands SEO

Make sure that your link builder has a decent knowledge of SEO.

And what I mean by this, is that they’re not just a one-dimensional link builder.

They shoulder understand all the elements of SEO and how that integrates with link building.

Link building can make or break your website:

It’s one of the most important ranking factors in SEO.

So your link builder should be able to give you tips on optimizing your website to make sure your link building actually works.

So ask them a few questions and find out:

  • Do they understand on-page SEO?
  • Do they know how to create great content?
  • Are they knowledgable about the latest Google algorithm updates?

Because these are all elements of SEO that work in conjunction with link building.

If your link builder only has a one-dimensional view of SEO, they may not be that helpful in the long run.

this is an image of seo link building

Tip #4: Pay on performance

Pay on performance is the ideal pricing scheme for link builders, if you want to grow your website’s traffic:


Because then you only pay when you get results.

And this way, the link builder you outsource to is incentivized to focus on quality.

(Usually the higher quality the link, the more you’ll pay.)

The other thing is, as well, that you want to set in place KPIs.

For example, how do you measure what a high quality backlink is?

You could use:

  • Domain rating
  • Organic traffic
  • Relevance

These are are all key performance indicators you want to set in place before outsourcing.


Because it will help you clarify what’s a good/bad link.

The clearer you are, the better.

Tip #5: Give the link builder the time they need 

My final tip is to make sure you can give the link builder the time they need to grow your website. 

If you’re only going to hire someone for a month, there’s no point outsourcing link building.


Because it takes much longer than that to see results.

With my clients, it’s usually three or six months before you’ll see any results from link building.

This is a long term game, like the rest of SEO, and it takes a bit of patience.

When you see the first link come through, you can’t just expect to see instant results on Google.

Link building takes much longer than that, and you’re not going to see results instantly.

If you don’t have the time or resources to invest long term into link building, then maybe you should not outsource at all – because you might find yourself unsatisfied with the results.