Whenever I try pitching to high-quality sites, I make sure that I use methods that would allow me to get high DR backlinks faster. One way to do that is to use the Sniper Approach.
In this article, you will learn exactly how I build high quality backlinks straight to my sales page, using the Sniper Approach. You will also discover my three-step blueprint for building high quality backlinks using this approach.
Are you ready to hunt for High DR backlinks with a sniper?
Step 1: Prospecting
When it comes to the Sniper Approach, you’re going to spend a lot of time crafting your pitch and finding the right people to contact. Therefore, you want to make sure that you’re targeting only high-quality sites when it comes to link building.
I am constantly aiming to reach potential clients and boost my website with more backlinks, especially because I have my own link building agency.
Let’s use my experience with Lemlist as an example. I’ve decided to contact the site simply because it’s a great email outreach tool and I know that a lot of my clients are already using it to grow their site.
Once you begin to reach your target audience, the potential prospects and sales are going to start coming in. When it comes to Sniper prospecting, make sure to avoid spammy sites and target bigger brands in your industry rather than just random blogs that aren’t really going to help you move the needle.
This is where the Sniper Approach has the biggest potential because it allows you to reach an audience that you don’t already have access to. This means that you’re going to find more customers, leads, and sales for your business.
It is important to remember that you find the contact details for the right person when you are prospecting. If you reach out to the wrong person from the company it is unlikely that your campaign will become a success.
For example, it wasn’t ideal to contact the receptionist of Lemlist because they probably don’t have enough power to get me a backlink or to get the PR that I want from the campaign. Instead, I directly contacted the CEO because I knew I would have a much better chance of getting my blog published on the website.
Step 2: Outreach
When you have found the perfect person to reach out to and finished prospecting, it’s time for the second stage of this link-building process – outreach.
When I was reaching out to the CEO of Lemlist, I needed to take a personal approach.
I added the person on Facebook and when I did the outreach, I wrote a tailored personal message, rather than the sort of message that would be blasted out to thousands of people. In fact, I even wrote the message myself instead of using one of my virtual assistants so I could make sure that it was as personalized as it could be.
When writing this kind of outreach, make sure to pay a bunch of compliments. For example, I’m genuinely a big fan of Lemlist (something I have mentioned a lot in my previous articles). It has really helped me to build a ton of backlinks.
As such, my enthusiasm for the tool came across in the message to the CEO which means that I am more likely to get a positive response from my outreach.
In addition, when you’re doing outreach, you basically want to make sure you are sending a customized offer that’s very appealing to the person you’re contacting. So in our example, I use a case study or a testimonial as an offer to get a response back.
Who is going to say no to a raving customer that genuinely likes their product? I definitely knew this offer was going to work.
In terms of the best way to reach out to someone when you’re doing the Sniper Approach, I would genuinely say that something that’s personal, like Facebook, works very well.
You could also use LinkedIn, Instagram, Twitter or a cold email. Basically, you want to find the particular platform that your prospect spends a lot of time on because this makes sure that you can easily get their attention.
Step 3: Offer
The final stage of the process is actually getting the backlink published. In our example, I had to write a guest blog that was 1500 to 2000 words. It was basically a case study of how I had used Lemlist before.
Always remember that when you’re delivering the content for a prospect, you really have to make sure that it’s very high-quality or your outreach campaign is definitely going to fail hard.
You can’t just blast out a 300-word-blog and expect someone to publish it. Instead, you really want to make sure that when you write the content for a guest blog, you cut the fluff and make it actionable and unique as well as engaging and compelling to read.
When I created content for Lemlist, they had changes that they wanted me to make for the guest blog. You always have to be open for feedback and changes and it’s never going to be perfect the first time round.
On a positive note, when a website suggests a few changes, it means that they really are planning to publish it. So, you have to be patient when it comes to the Sniper Approach.
In the finished product I got a backlink from Lemlist. They published my case study about how I already built tons of links with their tool. This was a very useful marketing tool as it demonstrates my expertise because I’ve been published on other sites.
The Sniper Approach is very powerful because you can get high quality press coverage. This approach can get you good backlinks to your website while you demonstrate your expertise and reach other audiences. Moreover, the Sniper Approach does not require much time for you to see results that are 100% worth it.