The best GEO tools help with generative engine optimization: they track how often AI engines like ChatGPT, Gemini, Perplexity and Google’s AI Overviews cite your site, then point you to what to fix. (These aren’t geolocation tools.) This list ranks 10 tools that go beyond tracking into content, technical and citation work, plus the free reports from Google and Bing.
Want a team to do the GEO work for you? Book a free SEO strategy session and we’ll show you what to fix first.
Key takeaways
- GEO tools = generative engine optimization, not location tools.
- Pick tools that track and recommend fixes.
- Check AI crawler access as well as citations.
- Google says GEO is still SEO.
- Want it done for you? Book a free strategy session.
The best GEO tools: top 10 compared
| # | Tool | AI engines (per its site) | Best for |
|---|---|---|---|
| 1 | Conductor | ChatGPT, Gemini, Copilot, Claude | Enterprise teams that want tracking and content in one platform |
| 2 | AthenaHQ | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers) | Teams that want an agent to help fix content |
| 3 | Scrunch | “Major LLMs” (not named on the page) | Sites that want an AI-agent-readable version |
| 4 | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude | Small teams and agencies that want monitoring plus a content audit |
| 5 | Semrush AI Visibility Toolkit | ChatGPT and Google AI Mode | SEO teams already on Semrush |
| 6 | Profound | ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode | Enterprise marketing teams |
| 7 | Ahrefs Brand Radar | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude | Finding citations and sources to earn |
| 8 | Peec AI | ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek | Marketing teams that report in Looker Studio |
| 9 | Rankscale | Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok | Page audits and query fan-outs |
| 10 | Similarweb AI Search Intelligence | ChatGPT, Perplexity, Gemini, AI Mode | Seeing AI traffic against competitors |
Start free: Google and Bing’s own reports
Before you pay for anything, use the two reports that come straight from the search engines:
- Google Search Console, Generative AI performance report: impressions for your site in AI Overviews and AI Mode, by page, country, date and device. It rolled out to all sites by 31 August 2026. It shows impressions, not clicks.
- Bing Webmaster Tools, AI Performance: citations of your content in Microsoft Copilot and Bing’s AI summaries, with grounding queries and cited pages. Bing calls it an early step toward GEO tooling.
These are the only reports built on the search engines’ own data. Google says third-party tools don’t have access to its internal ranking data, so paid tools work by running sample prompts and recording the answers.
Want a team to do the GEO work for you? Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
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How this list was ranked
Every tool was checked on its own website on 13 November 2026. We ranked them on:
- Tracking and recommendations.
- Technical checks for AI crawlers.
- Citation and source discovery.
- A content workflow.
- Advice that lines up with Google’s generative AI guidance.
The best GEO tools, reviewed
1. Conductor
- AI engines named on its site: ChatGPT, Gemini, Copilot, Claude
- What it does: AEO and SEO intelligence, a content Creator, 24/7 AI-bot crawl monitoring and content and technical agents.
- Best for: Enterprise teams that want tracking and content in one platform
- Website: www.conductor.com
2. AthenaHQ
- AI engines named on its site: ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers)
- What it does: A command center, content optimization agent, citation analysis and PR monitoring.
- Best for: Teams that want an agent to help fix content
- Website: athenahq.ai
3. Scrunch
- AI engines named on its site: “Major LLMs” (not named on the page)
- What it does: Prompt and topic monitoring, citations, an AI bot crawl feed, and AXP, a machine-readable version of your site for AI agents.
- Best for: Sites that want an AI-agent-readable version
- Website: scrunch.com
4. Otterly.AI
- AI engines named on its site: ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude
- What it does: Mentions, citations, brand profile, prompt research, content audit, GEO recommendations and AI crawler analytics.
- Best for: Small teams and agencies that want monitoring plus a content audit
- Website: otterly.ai
5. Semrush AI Visibility Toolkit
- AI engines named on its site: ChatGPT and Google AI Mode
- What it does: Visibility overview, competitor and prompt research, brand performance (share of voice, sentiment), prompt tracking and an AI search site audit.
- Best for: SEO teams already on Semrush
- Website: www.semrush.com/ai-seo/overview
6. Profound
- AI engines named on its site: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode
- What it does: Answer engine insights, prompt volumes, shopping, agent analytics, sentiment and benchmarking.
- Best for: Enterprise marketing teams
- Website: www.tryprofound.com
7. Ahrefs Brand Radar
- AI engines named on its site: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude
- What it does: Custom prompts, mentions and citations, AI share of voice, sentiment, an index of pre-collected prompts and AI referral traffic.
- Best for: Finding citations and sources to earn
- Website: ahrefs.com/brand-radar
8. Peec AI
- AI engines named on its site: ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek
- What it does: Visibility, position and sentiment, prompts with volumes, sources, recommendations, and splits by model and country.
- Best for: Marketing teams that report in Looker Studio
- Website: peec.ai
9. Rankscale
- AI engines named on its site: Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok
- What it does: Visibility tracking, citations, sources, sentiment, query fan-outs, page audits and prompt research.
- Best for: Page audits and query fan-outs
- Website: rankscale.ai
10. Similarweb AI Search Intelligence
- AI engines named on its site: ChatGPT, Perplexity, Gemini, AI Mode
- What it does: AI traffic and referrals against competitors, prompt analysis, citation analysis, sentiment and brand visibility.
- Best for: Seeing AI traffic against competitors
- Website: aisearch.similarweb.com
Need help acting on the data? A tool shows you where you’re missing. Goldie Agency fixes it: the pages, crawler access, mentions and links that get your brand named in AI answers.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Top picks by need
| If you need… | Look at |
|---|---|
| Content creation plus tracking | Conductor |
| A content optimization agent | AthenaHQ |
| An AI-agent-readable site | Scrunch |
| Content audit on a budget | Otterly.AI |
| Someone to do the GEO work | Goldie Agency |
Read AI visibility data the right way
- Paid tools sample prompts. AI answers vary by user, location and time, so treat the numbers as trends, not exact rankings.
- Pick prompts your real buyers would ask, not vanity prompts.
- Pair tool data with Search Console impressions and your own leads and sales.
- Be wary of any tool or agency that claims Google approval. Google says it doesn’t endorse third-party SEO tools.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
My verdict
Use the free Google and Bing reports, add one GEO tool that tracks and recommends, and act on what it finds. The best GEO tools point you at the gap. Pages, mentions and crawler access close it.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: best GEO tools
What are GEO tools?
Tools that measure and improve how often AI engines cite your site. GEO means generative engine optimization, not location.
Does Bing have a GEO tool?
Bing calls its free AI Performance report in Bing Webmaster Tools an early step toward GEO tooling.
Do GEO tools replace SEO tools?
No. Google says optimizing for AI search is still SEO, so GEO builds on crawlable, indexed, helpful pages.
Which GEO tools help with content?
Conductor has a content Creator, AthenaHQ has a content agent, Otterly runs a content audit, and Semrush has an AI search site audit.
Can a GEO tool get me into AI Overviews?
No tool controls that. Google says no third party has its internal ranking data.
What is Scrunch AXP?
Scrunch says it’s a machine-readable version of your site for AI agents that keeps your normal design for people.
Ready to become the brand AI search recommends? Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
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Related reading
Last updated November 2026. This page is a living guide to best GEO tools — the facts here move fast and it is updated as they do.
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