In this article, we’re gonna cover the topic of content writing for SEO.
So, we’re basically gonna take a good look at the basics of how to write content for your money-making website.
Now, when it comes to SEO, content is actually one of the most important things to focus on.
I mean, a lot of the time, when your website ranks on google, the thing that’s ranking is the content. So, basically without content, it can be hard to achieve good rankings on Google.
Plus, backlinks are also a really important part of ranking on Google. And if you want people to link to your site, you generally need to give them a reason to link to you.
And how do you do that — that’s right — content!
Of course, if you’re new to SEO, you might not really understand how you should approach content creation.
I mean what should you write about?
How long should your content be?
How do you even approach content creation if you’re a terrible writer!
This article gonna cover how you can tackle all of these issues. As well as tactics that’ll help you optimize your approach to content creation.
For example, in section 2, we’re gonna cover a few cool tricks that’ll help you create a ton of content, in record time.
Anyhow, make sure you watch till the end so that you can learn all of this cool info.
By the time you’ve finished this video, you should be able to tackle all of the issues people face when it comes to creating content for SEO.
Let’s get started!
Section #1 — What Should You Write About?
Right, so if you’re new to SEO, the first thing you might be wondering is what you should actually write about!
This is a common issue that a lot of people run into. And so if you’re in this position don’t worry, there’s actually a systematic way you can approach this.
In most cases, the way you tackle this is by identifying keywords that will be a good fit for your site.
Once you’ve identified these keywords, you can then go about creating SEO content based on these keywords.
Okay, so that’s fair enough — but now you might be wondering how you can spot worthwhile keywords?
Well, there are several tricks you can use here.
Perhaps the easiest approach here is to just use the “autosuggest” feature on Google.
So, if you’re in the dog training niche, you might wanna type in something like “dog training techniques”
If I do that, I’m then presented with a list of suggestions.
Each of these suggestions would be a good topic when it comes to content creation.
By the way, if I want to be really thorough, I could discover more topics by repeating this process using one of the suggestions listed here.
For example, if I take the “dog training tips for aggression” suggestion, I’m given another suggestion based on “food aggression”
If I repeat this process for all of the suggestions, it wouldn’t be too hard to end up with a large list of really good content ideas.
Another way I can come up with content ideas is by using the Google Keyword tool.
This is basically a tool that helps Google Adwords Advertisers come up with keywords for their campaigns. And if you wanna check it out, there’s a link to it in the description!
This tool isn’t really designed for SEO. But oddly enough, it works really well as an SEO research tool. Plus, it’s free, and that’s a nice bonus too!
If you wanna find good content ideas using this tool. You just need to give the tool a keyword that’s based on your niche.
So, let’s just take the earlier example of “dog training techniques.”
If I put this keyword into the tool, I’m then presented with a bunch of keywords related to this keyword.
As you can see, most of these keywords are really good candidates when it comes to content ideas.
Again, if I wanted to come up with even more ideas here, I can just repeat this process, using one of the suggestions.
So, if I take the “puppy training techniques” keyword suggestion, here are some of the new suggestions, based on this keyword.
So, as you can see, if you repeat this process. It’s really easy to come up with tons of good content ideas in a matter of minutes.
Plus, one of the really good things about the Google Keyword Planner, is that it’ll provide you with data on estimated monthly search volume.
This is really nice because you can use this data to figure out which keywords/content topics will potentially bring you the most traffic.
The Google Keyword Planner also lets you sort keywords by “groups.”
This is really helpful if you’re looking for content ideas that are based on a specific topic.
On top of the methods we’ve already covered, you can also find content ideas using “Google Trends.”
This is a tool that helps you figure out “new” searches that are getting a lot of traction on Google.
For example, here’s what comes up when I type in “dog training.”
This approach works really well, because it can help you uncover content ideas that are relatively new
…And this is good, because you might be able to discover topics your competitors haven’t covered yet.
Therefore, if you can cover these topics, you might be able to get a nice boost in traffic.
Now, I should mention that this approach can be a bit hit and miss depending on the industry you’re in. But it’s always worth messing around with this technique to see what you find.
Another way you can come up with content ideas is by using a premium SEO tool like Ahrefs
Ahrefs is an “all-in-one” tool that basically helps you with a ton of different tasks related to SEO.
We won’t go into everything it does here, because that would take forever, and it would be an article in its own right!
But, the main thing you just need to know is that Ahrefs has a powerful “keyword research” feature. And it’s really useful if you want to come up with content ideas.
For example, if you type a keyword into Ahrefs, it’ll provide you with search volume. And you can actually see how the search volume varies from country to country.
It’ll also provide you with keyword ideas, based on the keyword you typed in.
The keywords are separated into different categories. And this can make it easier for you to identify keywords that’ll be a good fit for content creation.
For example, in most cases, the keywords in the “questions” section are almost always good content ideas.
Ahrefs will also provide you with a keyword difficulty score.
Now, this video is really only about content creation, and so we’re not gonna go into this too much here.
Just know that the higher the score, the more difficult it’s gonna be to rank your content on the first page for a given keyword.
So, if you’re trying to get some easy rankings, you might wanna focus on keywords that have a low difficulty score, to begin with.
Once your website has a good number of backlinks and has built up some authority. You shouldn’t be too scared of going after the keywords with a high-ish difficulty score.
If you’d like to learn more about how you can improve the authority of your site. Check out this other video of mine where I cover the topic in more depth.
By the way, you should try to add your keyword ideas to Google Sheets.
If you do this, you’ll basically have a central database of content ideas. And it’ll also be easier for you to track your progress on certain topic ideas.
Section #2 — Creating a Content Schedule and Organizing your writing
Once you’ve identified some good content ideas, you then wanna organize your approach.
This basically means that you need to create a content calendar. So you can systematically work through your content list.
If you wanna do a good job here, you don’t really need to overcomplicate things.
You basically just wanna be honest with yourself in terms of how much content you can actually produce within a given week.
Now, this is kinda hard to work out right off the bat — so you might really only be able to provide a realistic answer here, after you’ve written a couple of pieces of content.
Of course, if you’re new to content creation, you might find that your initial pieces of content take a lot of time to write. And this might leave you feeling a little bit down.
I mean, if it takes you several hours to write something, you might not be able to write a lot in the space of a week, given your current schedule.
You might then feel as though you’ll never actually be able to produce enough content to get good results with SEO.
This is actually very common, and perfectly understandable…
However, bear in mind that over time, you’ll probably become more efficient at writing. And so you’ll be able to produce more content in a given time frame.
Plus, there are also some tricks you can use to improve your productivity as a writer. This is actually something we’re gonna cover later on.
So, if your content output schedule is looking a little slow. Don’t worry too much for now, because things will probably improve later.
Anyway, once you have a decent sense of how long it’s gonna take to write a piece of content. You then need to create a schedule, based on your ability to produce content.
In most cases, you can just do this by attaching deadlines next to content ideas listed in your spreadsheet.
On the other hand, if someone bought you an awesome flip chart calendar at Christmas, you can just write out your topics and deadlines there.
If you don’t have one of these, and you’d like one, let me know and I’ll make one that has pictures of me on it.
Hopefully, if you see my face on a calendar, it might motivate you to hit your content deadlines!
Section #3 — Writing Content Yourself
Right, so let’s just talk a little bit about writing your content.
If you don’t have much experience with writing. You might be a little bit intimidated here — especially after you’ve racked up hundreds of keyword ideas!
I get it — I sometimes feel the same way!
But luckily, there are a few ways you can make content creation a lot easier.
One thing you might wanna consider doing is using outlines.
When creating an outline, you just wanna write out the headlines for a given post. And you then wanna create some bullet points under each of these headlines.
These bullet points should cover some of the main things you need to cover in terms of each header section.
You might also wanna consider using a tool like Grammarly.
It’s not a perfect tool, but it can be really helpful if you wanna make sure your writing doesn’t have any glaring issues.
Keep in mind there’s a free version and a paid version of this tool.
For most people, the free version is generally good enough if you just wanna make sure your writing is free from errors.
Oh yeah, and if you wanna check out this tool, there’s a link to it in the description.
Another thing you might wanna try, is using SEO optimization tools like “Frase.”
Frase is just one example of an SEO tool that’s designed to optimize your content.
With tools like Frase, you typically mention the keyword you want a certain piece of content to rank for.
Frase will then give you keyword suggestions as well as keyword quotas.
If you act on these suggestions and quotas you will be able to improve your odds of ranking for a certain keyword.
This is really helpful if you wanna make sure that your content is thorough and basically just good enough to secure a decent ranking.
Of course, that’s a really brief rundown of how this tool works. But if you’d like more info, you can check out this video of mine where I cover the tool in a bit more detail.
Also, I just wanna say that while we primarily focus on helping clients build links, we also kinda help clients with content creation too.
After all, a lot of the time we can only actually build links. Once our clients have good content, and so this is something we often help them with, or at the very least advise them on.
If you’d like some advice on how you can create some good content for your site, you might wanna consider booking a free consultation call with me at juliangoldie.com.
We can help you develop content ideas, and we can even help you figure out how you’re gonna build links to this content!
Section #4 — Hiring Writers
If you really don’t like the idea of writing content, or you just simply don’t have the time, there’s also the option of hiring writers and outsourcing your content writing.
The amount you pay writers really depends on what the content is about. And how much content you’re looking to create.
Because of this, I can’t really provide you with an estimated figure here. As it all depends on what you’re trying to do.
If you wanna find a writer for your content, you can do so by using a freelancer platform like upwork.com.
You might also want to go to the Problogger website.
Anyway…No matter where you go to hire your writers, you need to make sure you write a clear job description.
If you do this, it’ll be easier for you to attract the “right” kinds of writers. And this can reduce the number of issues you might experience when you finally start working with someone.
It’s worth mentioning that if you’re trying to put out a lot of content in a short amount of time, you might wanna hire writers, while also writing some of the content yourself.
If you do things this way, you can quickly produce a ton of content, and this could then help you hit your SEO goals a lot quicker!
Okay, so that’s pretty much the end of this article.
You should now have a better understanding of how you can approach content creation for SEO.
Creating content for SEO is a skill that takes some time to figure out. So don’t worry if you can’t figure this all out right away.
If you’re feeling overwhelmed, you might just wanna focus on creating one or two pieces of content, to begin with.
Once you’ve done that, you’ll then have a better sense of the whole process. And you can then think about creating a detailed content calendar that’ll take your website to new heights.