A free GEO audit (generative engine optimisation audit) checks whether generative AI — ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews — cites and recommends your brand, and why it picks competitors when it doesn’t. In the video below I show the Claude SEO system that took a site from zero to 1,300 clicks a day. Here’s how to run a free GEO audit and how to get an expert review on a free strategy session.
Key takeaways
- GEO is about getting cited by generative AI, not just ranking.
- A free GEO audit checks citations, entity signals, content and authority.
- Test the same prompts across several AI engines.
- Claim a free strategy session for an expert GEO review.
What a GEO audit looks at
Generative engines build answers from sources they trust. A GEO audit asks three questions: does AI know who you are, does it trust you enough to cite you, and is your content shaped in a way it can quote? The checks cover:
| Area | What the audit checks |
|---|---|
| AI visibility | Whether AI engines mention, cite or recommend you for your money questions |
| Answer-first content | Whether pages answer the question in the first sentence |
| Structure | Clear headings, tables, lists and FAQs that AI can quote |
| Structured data | Article, FAQPage, Organization and Person schema |
| Entity signals | Consistent name, bio, About page and profiles across the web |
| Authority | Relevant links and mentions from trusted sites |
| Technical access | Crawlability, speed, and whether AI crawlers can reach your pages |
| Freshness | Up-to-date facts, dates and pages on new topics |
Want us to run your GEO audit? Claim your free strategy session →
Run a free GEO audit in five steps
- Pick 10 prompts across best-of, comparison, how-to, brand and local questions.
- Test each prompt in ChatGPT, Perplexity, Gemini and Google AI Overviews, in fresh sessions.
- Record citations — which domains and pages each engine cites.
- Check your entity — ask each engine “who is [your brand]?” and note errors.
- Compare your cited pages (if any) with competitors’ and list the gaps.
| AI engine | What to check |
|---|---|
| Google AI Overviews and AI Mode | Do you appear in AI answers for your key questions? |
| ChatGPT | Does it name or cite you when asked for the best option in your niche? |
| Perplexity | Are your pages among its cited sources? |
| Gemini | Does it describe your brand accurately? |
| Claude | Does it recommend you, and with the right details? |
| Microsoft Copilot | Does your brand appear in its answers? |
Get your free GEO audit on a free call. Claim your free SEO strategy session and my team will review your site, your competitors and how you show up in AI answers — then map out exactly what to fix first.
Prefer to pick a time now? Book a free SEO strategy session.
Claim Your Free SEO Strategy Session →Book a Free Strategy Session →
GEO audit: entity checks
- A clear, factual About page with your name, what you do and proof.
- Consistent profiles — the same name, description and links everywhere.
- Organization and Person schema on your site.
- Third-party mentions on trusted sites in your niche.
- Accurate AI descriptions — fix the sources if AI gets facts wrong.
GEO audit: content checks
- Answer the question in the first sentence of every key page.
- Add FAQ sections with real questions and short, direct answers, plus FAQPage schema.
- Use tables and lists for comparisons, prices and steps — AI engines love quotable structure.
- Strengthen your entity — a clear About page, consistent bios and profiles.
- Earn mentions and links on sites AI engines already trust in your niche.
- Publish on fresh topics before competitors, and keep facts up to date.
- Make sure AI crawlers can access your important pages.
Common GEO audit findings
- Competitors cited from listicles and comparison pages you don’t have.
- Your pages bury the answer below long introductions.
- No FAQ or schema, so AI has nothing short to quote.
- Thin authority — few mentions on sites AI trusts.
- Out-of-date facts that AI won’t repeat.
GEO vs AEO vs SEO
| Term | Focus |
|---|---|
| SEO | Ranking pages in search results |
| AEO | Being the answer in answer engines and AI Overviews |
| GEO | Being cited and recommended by generative AI engines |
In practice they overlap heavily — a strong SEO foundation makes AEO and GEO far easier.
How long GEO fixes take to work
Generative engines refresh what they know at different speeds. Answers that use live search, like Perplexity and Google’s AI Overviews, can pick up new pages within days. Answers drawn from a model’s training data change more slowly. That’s why GEO work focuses on content and authority that AI can find through search right now, while building a reputation that will feed future models too.
Tracking GEO progress
Keep a simple spreadsheet: the prompt, the engine, the date, whether you were mentioned or cited, and which competitors appeared. Re-test monthly. Over a few months you’ll see which pages and mentions moved the needle, and which competitors are gaining. If you’d like a second opinion on your results, claim a free strategy session.
Where to start if you’re short on time
If you only have an hour, test your five most valuable prompts in ChatGPT, Perplexity and Google, and fix the single page AI is most likely to cite for them: answer the question in the first sentence, add a short FAQ with schema, and add a comparison table. Then re-test in two weeks. That one change often shows you exactly how GEO works for your site.
Get your free GEO audit
Use the five steps above, or claim your free SEO strategy session and we’ll run through your free GEO audit with you and map out the fastest fixes.
About Julian Goldie
I’m Julian Goldie — founder of Goldie Agency, best-selling author of Link Building Mastery and an AI SEO educator with 430K+ YouTube subscribers. I’ve shown results like a site going from zero to 1,300 Google clicks a day and 90,000 AI mentions in 90 days. Claim your free SEO strategy session or join the AI Profit Boardroom.
FAQ: free geo audit
What is a free GEO audit?
A check of whether generative AI engines cite and recommend your brand, plus the gaps stopping them.
How do I get a free GEO audit?
Run the five-step audit on this page, or claim a free SEO strategy session for an expert review.
Which engines does a GEO audit cover?
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Copilot.
What is the difference between GEO and AEO?
AEO focuses on being the answer in answer engines; GEO focuses on being cited by generative AI. They overlap heavily.
What are the fastest GEO fixes?
Answer-first content, FAQs and schema, tables, a strong entity and mentions on trusted sites.
Does GEO replace SEO?
No — GEO builds on SEO. Generative engines often draw on search results, so strong SEO makes it much easier to get cited.
Ready for your free GEO audit? Claim your free SEO strategy session here — free, with no obligation.
Or book a free SEO strategy session at a time that suits you.
Want to learn to do it yourself? Join the AI Profit Boardroom, and grab 200+ free AI SEO prompts and the free Link Building Mastery book.
Claim Your Free SEO Strategy Session →Book a Free Strategy Session →Join the AI Profit Boardroom →Get the 200+ AI SEO Prompts →Get the Free Link Building Book →
Related reading
Last updated October 2026. This page is a living guide to free geo audit — the facts here move fast and it is updated as they do.
