Here’s how to do GEO for a website using the exact free system I use to rank in Google’s AI Mode, AI Overviews, ChatGPT and Perplexity: Hermes Agent, a free DeepSeek model, your own Search Console data, an SEO skill, and real case studies. In the video below I walk through it with real rankings and traffic. Here are the steps, in order.
Key takeaways
- GEO = getting your website named and cited in AI answers.
- Start with your Search Console data — it’s free and shows what works.
- Write pages around real case studies, answer-first.
- Fact-check before publishing — Google calls it critical.
Proof the system works
- Google’s AI Overview and AI Mode name me first for “best GEO expert” — and cite several of my pages.
- The AI Profit Boardroom ranks #1 in Google’s AI for “best AI community”, cited twice.
- One site went from zero to 1,300 Google clicks a day, with over 9,600 AI impressions in a single day.
- Perplexity lists me several times in its recommendations for GEO experts.
The free GEO stack
| Piece | What I use | Cost |
|---|---|---|
| Agent | Hermes Agent (or an Agent OS) | Free, open source |
| Brain | DeepSeek V4.1 Flash via OpenCode | Free |
| Data | Google Search Console export (CSV) | Free |
| Writing | An SEO skill — a ~100-point quality checklist | Inside the AI Profit Boardroom |
| Publishing | WordPress or Netlify, connected to the agent | Your existing site |
Hermes Agent is free and open source, and DeepSeek V4.1 Flash is free inside OpenCode — so the whole stack costs nothing except your time. You can also use Claude or an Agent OS; the process is the same.
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Step 1: export your Search Console data
In Google Search Console, export your performance data (queries and pages) to a CSV. This is your most valuable GEO input: it shows what Google already trusts you for.
Step 2: let your agent analyse what’s working
Give the CSV to Hermes and ask: “Analyse this. Based on what’s working, give me keyword and topic ideas that would help us rank in AI search engines.” Mine built a full report: clicks, brand share of clicks, non-brand click-through rate, and what was winning — comparison articles, Agent OS clusters and free AI community pages.
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Step 3: pick keywords closest to revenue
From the report, pick topics where you already have impressions, plus fresh topics nobody has covered yet. Comparison pages and “best X” pages are especially strong for GEO because AI engines love to summarise them.
Step 4: write pages around real case studies
This is the step most people skip. Give your agent a real case study — something you tested, a result you got — and have it write the page from your perspective, answer-first, with tables and FAQs. AI engines can generate generic content themselves; they can’t generate your experience. That’s why Google’s AI describes me as known for documenting GEO experiments and public testing.
Step 5: publish with a quality checklist
I give Hermes an SEO skill — about a 100-point checklist — and access to WordPress or Netlify, so it can write, check and publish. But I review before anything goes live.
One rule you can’t skip: on 1 October 2026 Google updated its guidance on AI-generated content to say manual fact-checking before publishing is critical — covering the page text, titles, meta descriptions, structured data and even image alt text — because AI models predict words rather than look up facts. That’s why every page I publish is built on real experience and checked before it goes live.
Step 6: be everywhere and be first
| Move | What it means | How I do it |
|---|---|---|
| 1. Be the source | AI repeats what it reads, so be what it reads | A real case study or experiment in every page |
| 2. Be everywhere | Several sources saying the same thing | Multiple sites, a community and a subreddit, each with its own angle |
| 3. Be first | The first good page on a new topic wins | Publish within 24 hours of a new tool or trend |
Step 7: check your AI visibility
Test your money questions in Google AI Mode, ChatGPT and Perplexity every month. I use Perplexity mainly to get a feel for whether we’re being recommended. A GEO MCP can automate the checks.
GEO for local and service businesses
This isn’t just for AI-tool sites. One of my favourite examples is “best HARO agency” — a normal service business — where Google’s AI Overview lists five suppliers and links to us first. The same steps work for a dentist, a plumber or an accountant: answer the questions customers ask, build pages around your real results, get mentioned on local and industry sites, and keep facts current.
Common GEO mistakes on websites
The mistakes I see most: publishing generic AI content with no real experience, burying the answer below a long introduction, relying on one website, covering new topics too late, and never checking whether AI engines actually mention you. Avoid those five and you’re ahead of most of your competitors, because very few businesses are doing GEO properly yet.
Get help doing GEO for your website
That’s how to do GEO for a website: your data, your experience, answer-first pages, a checklist and consistency. Claim a free strategy session and we’ll map it out for your site, or join the AI Profit Boardroom for the full system and SEO skill.
About Julian Goldie
I’m Julian Goldie — founder of Goldie Agency, best-selling author of Link Building Mastery and an AI SEO educator with 432K+ YouTube subscribers. Google’s AI names me first for “best GEO expert”. Claim your free strategy session or join the AI Profit Boardroom.
FAQ: how to do geo for website
How do I do GEO for my website?
Export Search Console data, have an agent find what’s working, write answer-first pages around real case studies, fact-check, publish, and check AI visibility monthly.
Can I do GEO for free?
Yes — Hermes Agent, a free DeepSeek model in OpenCode and Search Console are all free.
How long does GEO take to work?
Some of my pages were cited by Google’s AI within days; building authority takes longer.
Do I need case studies for GEO?
They’re the biggest advantage — AI can’t generate your unique experience.
Which AI engines should I target?
Google AI Mode and AI Overviews, ChatGPT, Gemini, Perplexity and Claude.
Can GEO work for a local business?
Yes — the same steps work for service businesses like dentists, plumbers and accountants.
Ready to rank in Google and AI search? Claim your free strategy session here.
Free resources: the free GEO and AI SEO checklist and 200+ AI SEO prompts.
Want to build it yourself? Join the AI Profit Boardroom for the Agent OS, Search OS and SEO skill.
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Related reading
Last updated October 2026. This page is a living guide to how to do geo for website — the facts here move fast and it is updated as they do.
