Link Building Outreach: 3 Reasons Why Your Outreach Sucks (And How To Fix It)

Are you tired of sending out hundreds of link building outreach emails and either getting low-quality links back, or no links at all?  Here are three reasons why most people fail at link building outreach.


Reason #1: Your Email Copywriting Sucks

The number one reason why most people fail at link building outreach is because of their email copywriting. This is very hard to get right and very easy to get wrong.

But the thing is, this is one of the most important elements to your campaign because a webmaster is either going to read your email, or throw it in the spam folder. 

Remember that you only get one shot with a webmaster, which is why it’s very important to know how to flawlessly copywrite an email. Otherwise, they will not be interested in communicating with you.

So, what is the best way to do this? 

Firstly, you have to make your email as unique as possible. Some link builders even throw a poem into their outreach email to make sure it stands out from the sea of other outreach emails.

But, you don’t have to go full Shakespearean on this. You just have to do something to make your email copywrite stand out from the others. Make it personalized and unique to make sure that you get noticed. 

Beginning with the subject line, make it very short and simple. Usually, the more generic subject lines work better than very personalized ones, but also create enough intrigue for the webmaster to want to open the email. 

Begin the message in a friendly, but unique way. Most people start with “dear sir”, “hello”, or “hey”. These are all very boring ways to start the email.

Try greeting with “namaste”, “hola”,  “ciao”, or something similar. This greeting will make your email stand out from the very first line. 

I also recommend being more conversational than professional. It’s okay to be informal and straightforward as long as the approach is still friendly. You can write loads of puns and views that actually tie in with the article you are promoting. 

It is still important that you make the email short. One of the biggest mistakes that most people make is that the outreach emails they send are far too long.

You only need to write a few sentences, not a full essay. Just keep it short, concise, easy to read, and straight to the point. 


Reason #2: You Didn’t Prospect Properly

Let’s say you absolutely nail your email copywriting. You send them out but you still don’t get any links back. The issue might be that you are not prospecting properly

If you don’t prospect correctly, you’re totally wasting not only your time, but the webmaster’s time as well. More often than not, they’re going to be annoyed that you approached them in the first place. 

Remember that when it comes to prospecting, it’s one hundred percent necessary to consider the relevance of the websites you are reaching out to. This can either make or break your campaign and if you don’t get it right, you will most likely fail.

Moreover, you will undo all the hard work that you’ve spent writing the emails.

Prospecting is like dating. You wouldn’t hop around the streets of London asking people who already have a wedding ring on to marry you.

In link building, you wouldn’t approach the wrong webmasters for the wrong types of links because it would be a total waste of time. 

So what are the best steps when it comes to prospecting?

Essentially, you have to find relevant, targeted websites first. Then, hone down that prospect list by filtering out the low-quality websites that no one wants a link from. 

You have to make sure that your content is very tailored and relevant to the types of websites you will be contacting. In fact, the more relevant and tailored your content is, the more likely it is that you will get a link back.

You also want to make sure that your prospect list is full of authoritative, highly relevant websites, that have a decent amount of organic traffic.

This is an important way to make sure that you don’t end up with a very spammy backlink profile for your website. 

It is also recommended that before you send any emails out, verify the email address using services like Clearout or NeverBounce. Fifty percent of all the email addresses you find online aren’t actually valid because they are outdated or fake. 


Reason #3: Your Content Isn’t Good Enough

The final reason why most people fail at link building outreach, is that their content simply isn’t good enough. If your content is not mind-blowingly good, then nobody will want to link to you at all. 

Also, if it looks like you’re making money from your page, it is likely that webmasters won’t link to you.

They are using their valuable time and authority to promote your content for free, so if they see that you have a bunch of pop-ups, ads, and affiliate links on your page, they are going to be pretty annoyed.  

For successful link building outreach, it’s important to keep in mind the three reasons that I have outlined in this article.

Think of link building outreach as a fragile bridge. On one side there’s you, hoping to get a link back. On the other side is the website owner, ready to tear down your email and chuck it in the junk folder of their inbox.

So, before you cross that bridge, remember the three reasons in this article, and make sure you get to the other side of the bridge without falling.