Manual Outreach Link Building – The Ultimate Guide


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Do you want to increase your rankings with SEO and manual outreach link building?

If so, this guide will teach you exactly what it is and how to do it.

What Is Manual Outreach?

Manual outreach is where you reach out to websites asking for a backlink without using any type of automated software.

This can be via social media or cold email for example.

Contextual link building is another powerful way to do manual outreach.

Manual outreach is more time consuming, but there are tons of benefits to this because you can land higher quality backlinks. 

(More on that in a minute.)

How To Do SEO Outreach

Manual outreach link building works in 4 simple steps:

1: Prospecting: First off, identify the prospects you want a backlink from. 

You can do this by researching the top websites in your industry. 

2: Create your linkable asset: You need a reason for websites to link to you. 


By creating a “link magnet” – an article that attracts backlinks to your website. 

You can then promote this content to other websites, building backlinks as a result.

3: Copywriting: Now it’s time to craft and personalize your pitch. 

You see, you only get 1 chance to make a first impression: So it’s crucial to get this right. 


By creating a customized, personalized outreach email that grabs the person’s attention quickly.

4: Outreach: Now it’s time to start reaching out! 

Social media and cold email are perfect for this. 

It’s best to target people working in either the content, editing or marketing departments of that business. 

They control the website – so they’re the most likely to reply to you. 

Try to avoid generic email addresses like support@ etc – you want to connect personally with someone at the company. 

That way you’re more likely to get your link accepted.

What’s The Best Strategy For Manual Outreach LInk Building?

One technique I love for manual outreach is testimonial link building:

By reaching out to services and suppliers with a personalised pitch manually: 

You can get a ton of powerful homepage backlinks straight to your website.

Other strategies you could use include HARO and the sniper method. 

Both of these approaches are manual outreach strategies that are proven to work for me and my link building clients.

Manual Outreach Link Building Benefits

Manual outreach link building is like the sniper technique:

You’re carefully picking your targets, choosing the best websites to get backlinks from and then reaching out to those sites. 

This is powerful because when you’re approaching the best websites in your industry, you need a personalised approach. 

Think about it: 

How many times a day do you think top tier websites like get bombarded with automated outreach emails? 

So when you do outreach manually, you can custom tailor your approach.

Other benefits include:

  • You’ll get higher quality backlinks to your website
  • You’ll build relationships with the top tier companies in your industry
  • You’ll have a much higher conversion rate of your pitches VS automated outreach

Manual Outreach vs. Automated Outreach

So what’s the difference?

  • Manual is when you craft personalised pitches, whereas automated outreach is more of a spray and pray link building approach
  • Manual outreach is less scalable VS automated: Because it takes more time to do
  • Automated outreach requires more tools and software, manual outreach just takes a quick email or a social media message!
  • Manual is better for higher quality sites, automated is better to scaling up your link building campaign
  • You’ll have less prospects to reach out to with manual outreach because you shouldn’t use this approach for DR 50 or below websites

Automated VS Personalised Outreach: Which provides the better results?

Most of our clients prefer the automated outreach approach:

That’s how they achieved crazy results like this.

If you’re doing manual outreach, it takes time and it’s not that scalable.

You can’t reach thousands of websites whereas with automated outreach you can build an outrageous amount of links on a tight budget.

So manual outreach is a bit more expensive and requires more resources.

Book Your Free Manual Outreach Link Building Consultation:

Want a free strategy session where we teach you exactly how to get more links, traffic and sales from SEO using manual outreach link building?

If so, book in your free SEO strategy call here.

During this session we’ll look at your keywords, your funnel and website to help you understand the best way to do manual outreach link building.

Manual Outreach Link Building Services FAQ:

What is an outreach link?

An outreach backlink is when another site links to you after you’ve reached out to them asking for a backlink. 

The more backlinks you get and the higher quality those backlinks are, the more likely you are to rank higher on Google.

What is the best link building approach?

Automated outreach! 

After working on thousands of link building campaigns, the skyscraper technique is the most powerful link building method I’ve ever seen. 

It can generate hundreds of high quality backlinks, doesn’t require much resources and it’s very scalable. 

Manual outreach link building is useful but it takes more time, more resources, more upfront costs and there’s no guarantee it’ll actually work.

What Is The Purpose Of Link Building?

Google’s algorithm is like a voting system: 

And the more backlinks you get aka votes, the more likely you are to rank higher on Google. 

This also comes down to quality: 

The more authority a site has, the more likely it is to help your website rank. 

So link building helps you rank higher on Google, so that you can get more leads, traffic and sales to your website for free:

Without paying for advertising or PPC. 

Additionally you’ll outrank your competitors meaning you’ll funnel customers from Google directly to your website, instead of your competitors.

See more on the benefits of link building here.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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