Your website requires permanent backlinks in order to show up on search engine rankings. This has been proven many times over.
The problem is that they’re not easy to get; and more often than not, they can be an expensive marketing expense.
That said, it’s still important to build these types of links. So if you want to rank in the search engines for your chosen keywords, you need to take the time to build permanent backlinks.
What Is a Permanent Backlink?
A permanent backlink is simply an incoming link to your website that’s likely to stay up for a long time. The beauty of these links is that they pass ranking power (link juice) to your site.
Furthermore, permanent backlinks are seen as more trustworthy than their temporary counterparts. This is due to them having a much longer lifespan, and the fact that they’re much harder to acquire.
Search engines give a lot of weight to permanent backlinks, especially from sites with high PageRank. So, if you want a slice of Google’s traffic pie, it’s well worth going after permanent backlinks.
Why Do You Need Permanent Backlinks?
Search engines see permanent backlinks as a vote of confidence from another webmaster. In the eyes of Google, incoming links from these sites tell Google that your site must be worthy of more attention.
Higher rankings are an obvious benefit of acquiring permanent backlinks, but there are others too.
For example, getting links from a high-page rank website will give you greater exposure to potential customers as well as build trust.
In general, trustworthy sites have a higher page rank than untrustworthy ones. you can build your brand’s reputation by working to get these types of links.
How Do You Get Permanent Links?
Google, Yahoo and Bing are constantly on the lookout for unnatural links attempting to exploit the system.
Because of this, they’ve become quite good at spotting low-quality links and will penalize websites that are attempting to cheat their way to the top.
This is why it’s important to stick to white hat SEO techniques and avoid doing anything seriously unethical (black hat) like PBNs.
Building Backlinks That Are Permanent
So what can you do to build permanent backlinks? Here are six tactics you could try:
1. Press Releases
This is a tried and tested method of building links. You simply write an article about your business, products or services and submit it to online press release sites. There’s usually a fee involved, but it can be well worth the expense if you’re trying to build links fast.
We use HARO (Help A Reporter Out) for our press releases. Here’s a guide on how to use HARO to build links.
2. Link Requests
Writing an email is by far the easiest way of getting links from other sites. Find webmasters that have sites that are relevant to yours and politely ask them if they can link back to you. Some will, some won’t, but you’ll be surprised by how many actually do.
3. Creating valuable infographics
Infographics are a great way to get permanent backlinks. People love them and will share them with their audience. The more people that share your infographics, the greater the number of links you’ll get back to your site.
4. Wiki Links
If you have a page on Wikipedia, then this is a great tactic for getting permanent backlinks. Wikipedia pages are given high rankings by Google, so if your site is listed on there with an incoming link, it’ll give you a significant boost in the SERPs.
5. Guest Blogging
Guest blogging is one of the most effective ways to build links, as well as gain exposure and attract new customers.
The best method is to find a suitable blog and pitch your article. If they like it, you’ll be given a link (in some cases this will be in the author byline/profile section).
6. YouTube Link Building
YouTube is the second most popular website in the world, so it’s a good idea to take advantage of this platform if you want to acquire links.
Do some video marketing to promote your site. If you have a product or service that you can demonstrate, then this is the best way to get links from YouTube pages as well as being able to build brand awareness.
7. Build Links with Skyscrapper Method
The skyscraper technique is a very effective way of building high-quality backlinks without breaking any rules. It’s based around competitive analysis, so the first step is to find out which sites already have authority in your niche.
You then create a piece of content that’s better than everything else on the internet and do cold outreach to sites with a link request. If they like your content, they’ll place it on their site and provide you with a do-follow backlink in the process.
If you can create something truly special here, then you’re going to get a lot of high-quality links from other sites in your niche.
The Bottom Line
Permanent backlinks are definitely the way to go if you’re looking for long-term results. Sure, they take a little longer to build up than their temporary counterparts, but the benefits are well worth it.
So, what are you waiting for? Start building permanent backlinks today!
If you need help with your link building campaigns, you can always contact us for a free consultation.
My link building agency specializes in white hat link building techniques, which are guaranteed to get you the link juice that your website deserves.
What are the two types of backlinks?
The two types of backlinks are do-follow backlinks and no-follow backlinks. The difference between the two is that do-follow links allow for PageRank to be transferred, while no-follow links don’t.
Where can I get free backlinks?
You can get free backlinks by submitting your website to directories. There are also various link-building schemes you could try, like creating an infographic or writing a guest blog post.
Is it okay to buy backlinks?
It depends on the type of backlinks you buy and how you acquire them. Buying low-quality backlinks that don’t transfer PageRank or buying paid guest posts could get your site penalized by Google.
This is why most SEOers recommend sticking to white hat SEO techniques and avoiding doing anything “unethical” (black hat) like buying links.
That said, when you’re competing in a highly competitive industry, it can sometimes be necessary to buy some backlinks.
In this situation, it’s recommended to work with an experienced SEO agency that can provide you with the proper knowledge to do it right.
If you’re having trouble with your link building campaign, then you’re in luck. I offer SEO services that can skyrocket your rankings in the SERPs.
Don’t believe me? Just check out my client’s success stories.