We are going to talk about five easy tips to rapidly improve your keyword research. This tutorial is going to save you a ton of time because keyword research is essential for your website.
And if you do not get it right, then you could end up writing loads of content that never rank or is just too competitive for ranking.
Hence, it is vital to get your keyword research here under wraps before you begin writing content. If you have not done this already, this will guide you along the way.
5 Tips to Improve Affiliate Marketing Keyword Research
Tip #1 Always check the keyword difficulty
Before you produce any content around a keyword, always check the keyword difficulty. No keywords are equal. Some are going to be more competitive than others.
It means that it may be challenging to rank for certain keywords while very easy for others.
Pick your battles when it comes to keyword research
When it comes to keyword research, you want to pick your own battles. Find the easiest keyword for ranking.
How can you check the keyword difficulty?
You can use a tool like Ahrefs.
Find the keywords between 0 and 10, which are usually pretty easy for ranking.
If you find keywords with a high or low level of difficulty, you are going to win keywords for easy ranking. It will save you time in the long run, and it will also get you better results.
Tip #2 Analyze the keyword’s search volume
You have to look at the search volume of the keywords. Primarily, because there is no point trying to rank a keyword that no one is searching out there for it.
If you try and create content around this keyword, no one is going to find it since no one is searching for it.
For example, if you write an article about a random topic out of thin air:
How do you know if anyone is searching for it?
You can use tools like HRS or SEMrush. These are useful for finding keyword volume. See how many people are searching for it per month.
The reason why this is useful, you can then figure out.
For instance, if you want to write a piece of content, are there enough people who will find it?
What I usually recommend for keywords, have at least 100 monthly searches.
You may ask if this is enough.
Admittedly, this is not very much. But there will be other variances of this keyword, which will multiply the effect.
Maybe only a hundred people are searching for a certain keyword, but then there are ten different variants of that keyword. They are all very similar, and therefore your content is going to be found maybe a thousand times per month.
This effect is incredibly useful, and it is something to consider before you write any content.
Now you have your keyword difficulty and your monthly search volume of each keyword.
Tip #3 Check your keyword competitors
Before you produce any content, you should also look at the competitors on the first page of Google for that particular keyword.
For example, if the keyword you are looking at made some money online. Then, you check if competitor sites on the first page have links to their website.
Here are the important questions to ask yourself.
- How many backlinks do they have to that page?
- What is the sort of word count they have produced?
- Can you realistically produce better content?
- There is a higher standard, and can you help more than any other competitor on that page?
In some cases, you can produce content that you need to outrank everyone who is already trying to rank for that particular keyword.
But sometimes, that can be near impossible. Or, incredibly easy.
Another thing to look into is, what is the word count of the competitor. How many words have they produced? Can you produce high-quality content, a similar word count, or even higher than them? And how can you beat them in that way too?
Tip #4 Look at the keyword search intent
Next thing that I recommend looking into is the search intent of your keyword.
- What are Google users trying to figure out with this keyword?
- Why are they searching for the term?
- What problem are they trying to solve with it?
The thing with Google algorithm, it continually updates and evolves to moe closer to the user search intent.
It is imperative that you find out what the user is looking for and if the content matches it.
If you produce content that does not fulfill the search intent or it does not match it. Or maybe it is not relevant, you are going to get lower on-page metrics, and you are going to struggle to rank your content.
Now you know why you have to reverse engineer this process first.
Tip #5 Check the business value of the keyword
Now following on from the search intent, it is also essential to check the business value of a keyword before you try and rank for it.
It is all good and well as ranking for a keyword.
- How much is that keyword worth to you?
- Is it going to bring in some sales?
- Is it going to bring leads?
- Or is it going to generate profits for your business?
- Because if not, why are you trying to rank for it?
It is crucial to look at not just search intent of the keyword, the business value, and the worth to you.
For example, you could look at it as:
- Is the user trying to buy something with this keyword?
- Are they looking for the best product?
- Are they trying to fix a problem that they paid?
These are all things to consider when you are looking at the business value of a keyword. It also includes how much it is worth to you overall.
These are my five top tips to improve affiliate marketing keyword research rapidly. These are the basics, but they will provide an excellent foundation to consider when coming up with keyword strategy.
It is essential to come up with a keyword strategy before you try and rank for your content because this will save you a lot of time and potentially a lot of money in the process.
The smarter your keyword research is, the more successful your website is going to be in the future.
It takes a long time to rank your content. This time could be months, it could be several months.
Hence, get the keyword strategy right at first so that later on down the line, you do not waste any more time.