Would you like to build backlinks that increase your website rankings on Google for free? Are you interested in learning the best ways to build dofollow backlinks to your site without paying a single cent?
If you want backlinks for free that will help you rank on Google and save you money, this article is for you. I will show you the easiest link building strategy that anyone can start doing in five minutes or less.
When I first started building links a few years ago it was hard because everyone was either asking for money or building PBNs. But, I knew there had to be a way to get links without paying, I just had to find the right strategy.
I tried and tested different things like a mad scientist until I found the techniques that worked. Using these techniques I have now built thousands of backlinks, created my link-building agency, and grown my website to almost 400,000 visitors. Let’s jump into exactly how I did it and how you can too.
Table of Contents
Strategy #1: Skyscraper Technique
Strategy number one is the Skyscraper Technique. This is one of my all-time favorite link building strategies. It has driven hundreds of links for my websites and my clients too. It works extremely well for almost any niche. How can you do the Skyscraper Technique yourself?
The first step is to find a list of competing articles in your industry with lots of links. Search for articles that are already attracting a lot of links and you can replicate them. It is very easy to use a tool like Ahrefs to do this.
The second step is to create a big list of all the people who have linked to your competitors previously. You can do this by using a tool like hunter.io that finds the email addresses for websites you want to contact.
The third step is to create a better piece of content than your competitors. In doing this you’re going to create a more in-depth, comprehensive, and updated version of your competitors’ article. As a result you will attract more links to your site.
Finally, reach out to everyone who linked to your competitors and say, “hey, I noticed you’ve linked to Joe Bloggs, maybe you can link to me too. Here’s why.”
The great thing about the Skyscraper Technique is that it is scalable, which means that you can create a cold email campaign that will allow you to promote lots of content. As a result you can reach hundreds of people and build hundreds of links. This technique is such an easy way to start building backlinks for free.
Strategy #2: Networking
The next link building technique is the power of networking. Networking is a really effective and easy link building technique that is very underused. All you have to do is create a list of events that you can attend offline.
You’ll meet a lot of people at these events, learn many new things, and build backlinks along the way. When you meet webmasters in your industry, they are going to want links and so are you. This is a great opportunity to make those connections.
All you have to do is put on your Sunday best, hop down to the nearest relevant event that’s in your industry, and you’ll meet other people who own similar websites. This is such a great networking opportunity.
The other thing is that you don’t need to go offline to do this. For example, you could use Facebook or LinkedIn groups. I have used Facebook groups to build links before, because groups are a great way to meet people who have similar interests.
These groups allow you to help people, give value upfront, and find opportunities for link building along the way.
It is very effective and easy, and you can start using it straight away. It is almost guaranteed to help you get backlinks and build networks with other people.
The other thing about networking is that it is not just about building links, you can get loads of advertisers or sponsorship opportunities. It is also a powerful and highly effective way to find guest blogging opportunities.
Strategy #3: Guest Blogging
Strategy number three is guest blogging. This is a tried, tested, and proven favorite of many link builders in the SEO industry. This strategy works is because you can get press coverage to your site, and build a powerful authoritative backlink at the same time. And it’s free!
Here are the actionable steps to start guest blogging for your site.
Create A List Of Respectable Websites
The first thing I recommend is creating a long list of websites that you respect and want to write for.
These should be authoritative sites, because guest blogging content for other websites can be quite time-consuming. As such, it is important to only use your energy writing for websites you respect and need the backlink from.
Otherwise, you’re going to be wasting your time writing for low-quality websites and you won’t benefit much from getting a backlink from them.
Pitch And Outreach
The next step is to pitch and outreach to each of these websites. Don’t just connect and say, “Can I have a guest blog?” It is simply not the right way to do it. In fact, if they’re an authoritative website they have probably been bombarded with guest blogging pitches, so it’s an easy request for them to ignore.
You need to suggest topics for your guest blog that are relevant to their blog. Topics that are going to be valuable to their readers. Explain the reasons why your guest blog is great for their site. If you do this, I guarantee that you’ll get much better responses when it comes to guest blogging requests.
To be honest, guest blogging and writing content for other people isn’t that fun. This brings me to the third step, which is to outsource the content.
It is important that you only use your time and energy writing content for people you consider to be an extremely valuable resource that you want a link from.
Finding a writer than can write guest blogs for you will save you time and energy that you can focus on growing your site.
You can easily find a writer-for-hire website like Outwork.com that will give you cheap writing services that you can quickly outsource to when you have guest blogging opportunities.
Strategy #4: Reciprocal Link Building
The fourth strategy is reciprocal link building. This link building strategy works as a “you link to me and I’ll link to you, the more you scratch my back and I’ll scratch your back” type of approach to link building, and it works so well.
Especially if you want to create an army of people that will share your content whenever you publish something new. Using this approach will build trust and respect with other websites. As a result of this you can easily generate links on demand whenever you need to.
A quick word of warning is that reciprocal link building can go against Google’s webmaster guidelines if done excessively. Make sure this isn’t your number one link building strategy, but something that you use moderation. It can be very powerful but don’t use it as your main link building strategy.
Doing it every single day, or building thousands of backlinks that are all reciprocal should be avoided. You can potentially even receive a penalty from Google.
So, how can you get started with reciprocal link building? Every time you get a backlink to your site put the website owner’s details into a spreadsheet along with their name and email address. Create a database of people who trust and respect you, who have created links to your site already.
Once every month or two, you can contact those webmasters and see how you can work together again. My advice is that you need to be very value-driven with this.
Don’t expect anything back from them, but discuss how you can help that particular webmaster. If you explain how you can work together, and the ways that you can partner together, they will potentially share your content in return.
Strategy #5: HARO
This brings me to the final link building strategy, which you can start doing in five minutes or less. This final link building technique is HARO (Help A Reporter Out). Using this technique means that you can start getting bragworthy media coverage for free.
What you need to do is hop on over to helpareporterout.com and sign up. It takes about two minutes and it’s free. You will receive an email breakdown from journalists that want to receive and feature pitches from website owners just like you. This technique has generated some amazing backlinks for my websites.
There are a few tricks of the trade to almost guarantee that your results are better with HARO. What I recommend is writing a very interesting opinion. Don’t write anything generic, because most people will do a Google search, look for the top answer, and just re-write it.
If you do that, you’re going to fall into the list of other people that have done the same thing. You won’t stand out and it is unlikely you will get a backlink. Try to write a very unique opinion on that topic, so that your pitch stands out far more than others.
I recommend keeping it short, concise, and straight to the point, so that journalists can simply copy and paste your pitch into their website. Because this makes the process faster, you are more likely to get a backlink to your site.
Finally, once you’ve got the process down and are generating more links with HARO, you should outsource this as soon as you can. Because writing an email is such a simple task, you can easily find a virtual assistant to do this for you. This will save you time time, and it also makes sure that HARO is far more scalable.