One Way Link Building: Everything You Need To Know


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What is one way link building and will it help your site’s rankings?

This guide will teach you everything you need to know:

So that you can rank higher, get more traffic and increase your results with SEO.

You’ll discover:

  • What are one way links?
  • How are they different from reciprocal link building?
  • The best one way link building techniques

What Are One Way Links?

One way links are when other websites link to your site, without you having to link back to drive more authority and power to your page and increase it’s rankings.

It’s like a cul-de-sac where the authority and link juice of each backlink is going directly to your site, without you sending any authority back.

Every backlink has link juice:

This is the amount of authority and power of each link that’ll help you rank on Google.

Google works like a voting system:

So the more backlinks you have, and the more powerful they are, the easier it is to rank your content.

By building one way backlinks, you’re funneling lots of link juice to your site, without sending any back! 

So it’s very beneficial for your site.

That’s why how we’ve helped our link building clients get results like this:

One way links are the opposite of reciprocal link building, where you have to link back to the site linking to you.

I’ll teach you later in this article the best ways to build one way links…

Reciprocal Link vs. One Way Link Building

What’s the difference?

Reciprocal links are where you have to link back to the website linking to you. 

Reciprocal links do have SEO benefits for your site and help you rank higher. 

A lot of sites want you to link back to theirs, because then they get the SEO benefit of link building too. 

It’s a win-win exchange.

However, what’s more effective?

With one way link building, you’re not losing any link juice from your site:

And this helps your rankings increase.

Plus, if you ONLY do reciprocal link building it’s a big risk because it looks like you’re just trying to manipulate your rankings. 

And your backlink profile won’t look natural, if you’re linking back to every single site.

In fact, Google have even mentioned this in their link scheme guidelines:

“Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking.”

And Google states that this can negatively impact your rankings and basically land you a penalty.

This means, one way links are more powerful.

As a result, reciprocal links are easier to earn but less valuable VS one way link building.

For our link building clients, we only do one way link building because we know it gets them better results.

3 One Way Link Building Techniques

Now you know what one way link building is, how do you get started?

Here’s a few techniques for one way link building that’ll rank your website higher…

1: Create Link Magnets

Creating unique content for your website means you have a linkable asset to attract backlinks to your website. 

This acts like a link magnet:

The better your content is, the more backlinks you’ll attract.

However, you have to do this first:

Research and find the best topics to write about.


Go to > Content explorer > Find the article topics that are already attracting backlinks. 

Here’s my full guide to prospecting.

What types of content should you produce?

  • Videos
  • Infographics
  • How to guides

When you reach out to other websites, you can promote your content to them, and ask them to share it via their website.

If they do you’ll get a one way link to your website.


HARO – also known as – connects you with thousands of journalists:

They’re all looking for sources and stories for their latest articles.

So you can pitch your opinions to these journalists.

And if they feature you, you’ll get one way link to your site.

This is a free way to build very high quality and exclusive links to your website.

And it doesn’t take long to send each pitch.

Some of our HARO clients have landed links from sites like for example: 

And you can get DR80 or DR90 backlinks if your pitches are good enough.

3: Testimonial Link Building

With testimonial link building, you can get seriously powerful homepage backlinks:

And a one way link to your site.

Here’s how to do it:

  • Make a list of the products and services you love using
  • Reach out to them and tell you’d be willing to offer them a testimonial or data
  • Once they agree, write up your testimonial and send them a picture/your job title that they can use on their site
  • They’ll link back to you with their quote, you’ll get a backlink and it’s an easy way to get links!

You’ll earn a one way link and won’t have to reciprocate the backlink because you’re offering something more valuable in return:

A quote/case study that this business can use to market their services and get more customers.

We’ve used this many times to earn powerful backlinks to our site.

And it works for basically every business.


Thanks for reading, you now know how to build one way links and why they’re so powerful.

Now are you ready to take your website’s results with SEO to the next level?

If want powerful, high quality backlinks that will increase your rankings, book in your free strategy call here.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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