Today you’ll discover how I 10X’d my search engine traffic in under 11 months.
How I created a blog post that now generates over 105,000 page views per year.
The truth is SEO isn’t actually that hard.
In fact, anyone can do this…
And if you follow the steps in this tutorial, you’ll learn how to:
- Boost your rankings
- Drive more traffic to your site
- Grow your site with SEO
Table of Contents
SEO Case Study: How To Boost Search Traffic
Want the full video SEO case study? Check out my YouTube video below:
The page I was trying to rank for was actually based on stress relief.
This is a very competitive search term.
It’s quite difficult to rank.
Because you have so many authoritative websites to compete with.
Here’s the end result – a 10X increase in traffic!
Here’s how I began…
Competitor’s Content vs Own Content
When it came to on-page SEO, I looked at my competitors’ content…
I asked myself:
- Am I producing enough content?
- Should I increase the word count?
- Do I need to make this guide more detailed?
These variables are extremely important to analyse.
Because you should reverse engineer how your competitors are ranking.
From there, you can see if you can produce something similar (or even better).
I realized I’d written less than my competitors – so I needed to bump up the word count.
Instead of writing 1,000 or 2,000 words, I increased this to 8,500 words.
What happened next?
I saw an almost instant result.
Once that was done:
I also split up the text and added more headers into the copy.
This made it easier for users to read, scan, and find the information they needed.
Plus, I added more pictures and videos.
This made my content far more engaging and compelling to read.
The longer people stay on the page, the more likely Google will rank my content.
Focus on better on-page metrics:
When Google sees users are more engaged with your content, they’ll rank it higher.
Now, when it came to keyword research for this page, stress relief was the topic.
There were loads of secondary KWs I could target, ranking it for many search terms.
e.g. how to relive stress, tips for reducing stress
The more keywords you rank for, the more people you’ll reach.
How can you find the best keywords to target? Check out my tutorial below:
You can use a tool like Ahrefs for checking keyword volumes and difficulty.
Then ask yourself:
- What are my competitors already ranking for?
- How can I target similar content?
- What topics can I include within the content to rank for more keywords?
Ahrefs will give you a breakdown of all these metrics.
Don’t just target your top level keyword:
Focus on what else can you rank for within the content too.
Rank For Multiple Keywords
How can you make sure that your content ranks for more keywords?
Ahrefs has a questions tool available:
And this’ll give you a list of all the questions people ask about that topic.
Then can create an FAQ section on your page:
And answer all the top questions a 100 words.
That will make sure that:
- Your content is ranking for more keywords
- You cover more topics in your article
- Makes your content more comprehensive
- Overall, FAQs create an all-around better guide
The better you answer your audience’s problems, the more relevant your content becomes.
Here’s the truth:
If you’re not building links for your site, you’ll struggle to rank
Backlinks are one of the most important ranking factors for your site.
So next up, it was time to start building links to my page.
The more high quality links you have to a page, the higher you’ll rank.
How To Rank Higher With Link Building
Check out ALMOST any KW and you’ll see the top pages have the most backlinks.
Even Google stated backlinks are one of the top 3 ranking factors.
See this video guide for more details:
So next up, I had to start link building.
With cold email outreach.
I used the skyscraper technique – here’s how it works in 4 simple steps:
- Look at your competitor’s most linked pages
- Prospect who linked to your competitors
- Create a better piece of content VS your competitors
- Approach those sites via cold email and ask for a backlink
The outreach email will look something like this:
“Hey! I noticed you linked to my competitor, maybe you want to link to my page too. Here’s the article and X reasons why you should link to it.”
I actually only built 20 backlinks to this particular page.
But it saw a huge boost in traffic.
That demonstrates that most of the time, you don’t need to build a huge amount of links.
All you need is more links than your competitors.
Basically if you’re trying to grow your page’s authority, focus on link building.
Useful Resources For Link Building:
- HARO Backlinks: Build Links With HARO (Fast)!
- Audio SEO Link Building: Land High DR Backlinks WITHOUT Writing Content!
- 5 Tips For Outsourcing Link Building
Why Is Link Building So Powerful?
Because Google sees links as a voting system.
The more links you have and the better quality those links are, the more authority your site has.
These ‘votes’ say your content is credible – and therefore Google should rank it higher.
A quick warning:
One thing I recommend is focusing on white hat link building.
There’s no shortcuts with link building.
So focus on landing high quality, authoritative links to your site.
So far I’d:
- Optimized my on-page SEO
- Improved my content
- Built links to my site
…And now it was time to focus on the technical side of SEO.
Optimizing technical SEO makes it easier for Google to crawl your website and index it.
If technical SEO sounds intimidating, don’t worry:
There’s an easy way to set this up – which doesn’t require much expertise.
WordPress Plugins For Technical SEO
Well, there’s loads of plugins you can install to do most of the hard work for you.
And this will save you hours of boring, manual work.
Here’s my recommendations…
The first plugin I installed was ShortPixel.
This plugin compresses and optimizes images on your site, making them faster to load.
The faster your images load, the better.
Website speed plays an important role in ranking your site.
Slower pages = Poor on-page metrics = Google sees users bounce off your site.
Basically, slow loading sites hurts the user experience.
And that doesn’t look good to Google…
- Optimise the images on your page
- Use a plugin like ShortPixel
- DON’T do this yourself manually – it’ll cost you a lot of time
Next up, I installed WP Rocket.
This a very useful plug-in if you want to increase the speed of your website.
It’s a caching plug-in:
Overall, this makes your website more user-friendly.
Because the faster your website loads, the better your on-page metrics become.
The final plug-in I used is called Link Whisper.
This makes it easier to internally link between pages on your site.
Let’s say you have a big website with many pages:
It’s hard to keep them all linked together, but that’s an important part of SEO.
Internal link building is crucial:
- It improves your website’s architecture
- The better your website architecture, the easier Google can crawl your website
- Plus internal links help identify which of your pages are most important
Link Whisper gives you a breakdown of:
- Which pages don’t have many links
- How you should link them together
- What anchor text you should use
Overall, it’s a very user-friendly tool.
Improving my website’s rankings really didn’t require too much work.
It’s just a case of:
- Optimizing the on-page SEO
- Building backlinks
- Improving the technical SEO of my site
They’re the 3 key elements for ranking your website.