7 Effective Ecommerce SEO Link Building Strategies


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You’re an eCommerce store owner who wants to build links, but you don’t have time for a full-scale SEO link building campaign.

We know how it feels – we’ve been there too! That’s why we’ve created this guide with 7 effective link building strategies that are easy to implement and will help your eCommerce site rank higher in search engine results pages.

Implementing just one of these strategies can make a huge difference in the amount of traffic your website receives. And when you combine all seven together, you’ll see even more success!

So what are you waiting for? Let’s get started on boosting your rankings today!

Before we get into the strategies, let’s be sure that everyone is on the same page.

Building links to your website or blog can have a huge impact on your rankings in search engine result pages (SERPS).

Higher rankings mean more traffic for you! And when you build backlinks with strategically placed keywords, not only will you see an increase in organic traffic, you’ll also see an increase in the number of conversions (meaning more $$$).

Not all links are created equal, however.

Google recognizes this and will reward you for backlinks that are naturally occurring from within your niche.

On the other hand, Google looks down upon unnatural links that appear to be manipulative in nature (link schemes) and penalizes those sites accordingly.

In short, link building is the process of earning backlinks from other websites and blogs that have a natural relationship with your audience.

Here are 3 elements you should consider when it comes to building links:

Link authority is the ranking authority of the site that’s linking back to your website or blog.

For example, Wikipedia has a higher authority than most blogs and eCommerce stores, so it would make sense for an eCommerce store to build links from Wikipedia if possible (you don’t want to build links on low authority sites).

You can figure out a domain’s authority by using Ahrefs’ Site Explorer.

ahrefs screenshot showing gymshark's domain rating in a red circle

In short, the higher the authority of the site that’s linking back to you, the better.

It’s important that the content on your website or blog and the content of other websites and blogs (that you’re building links from) match up in terms of relevancy.

Topical relevance is a good indicator of a link’s quality.

For example, if you own a site in the health and fitness niche, it would make sense to build links from other websites that are also in the health and fitness niche.

The reason why this is an important link building factor to consider is that Google likes relevant content.

If your website is riddled with links from unrelated websites, you’re more likely to see your site penalized for shady link building practices.

But if you build links from high authority sites that are relevant to the niche of your eCommerce site, you’ll see a much higher return on investment (more traffic, higher rankings, and more conversions).

USEFUL: Check out this guide on ecommerce link building.


You want to build links from websites that users trust. It is also the degree to which Google’s search engines trust your domain.

In general, sticking to Google’s webmaster guidelines will help you develop a natural link profile that is trustworthy.

If your site is full of irrelevant links or low-quality inbound links, you will see the effects of Google’s penalty for manipulative practices.

“But Julian, how do I build quality links?”

Link building strategies vary depending on what type of website or blog you have.

For eCommerce stores, however, there are a few link types that work best. And these are the ones we will focus on for this article:

1. Video Marketing

If you’re looking to build links that are high in authority, then video marketing may be just what your eCommerce store needs.

When creating video content, it’s important to keep your target audience in mind. Tailor your content to your audience, and make sure it is interesting and engaging.

You can do this by creating how-to videos, humorous stories, or slapstick comedy (depending on your store’s niche)

Video content tends to rank well on Google. This means that you have the potential to get featured snippets for your videos.

Once you’ve acquired a bit of traffic to your videos, make sure to check the analytics for your videos to see who embeds them on their website.

This can provide you with opportunities for outreach to link back to your eCommerce store.

Furthermore, you can use video content to do video outreach to try and land high DR backlinks.

Note: This strategy is not well known among eCommerce store owners, so you won’t have much competition when trying to rank your video content.

When you create share-worthy content, it’s a win-win situation for your business.

Not only will you get more organic traffic from search engines from people sharing your awesome products, but you’ll also get relevant links back to your eCommerce store!

One of the best ways to increase the chances of getting a high DR backlink is to craft a “how-to” or listicle article about how to use your product.

For example, if you are selling a smartphone case that has a unique feature, create an article that tells people how to take advantage of that specific feature.

Additionally, you can do simple things like create memes related to your products that will encourage people to share your products with their friends.

meme from a instagram store called jimmyjohns

You could even do link building for eCommerce stores using Reddit by being active on relevant subreddits and posting memes related to your products. This content idea can work for pretty much any eCommerce store.

Once you’ve created the content, then it’s time to find places where you can share it.

3. Reaching Out To Existing Partners

All eCommerce stores have some kind of connections that they can leverage.

Think suppliers, dedicated customers, local businesses, sponsored organizations, business directories, community pages etc… Don’t be afraid or too shy to ask for backlinks.

You’ve probably heard this before, but providing value is the key.

You can provide value by thinking and creating content that other businesses in your niche would find interesting and shareable.

4. Finding Unlinked Mentions To Your Brand

In an ideal world, you’d have a list of all the websites that mention your brand.

The truth is, this could be quite time-consuming considering how many resources there are on the web which could mention your brand without having a link to it.

But worry not, there’s an easy way!

That’s by using Google Alerts to find relevant brand mentions to your eCommerce store!

By setting up alerts, you can monitor the web for mentions of your brand and easily track down the source and contact them to get a link back to your store.

Furthermore, Google Alerts can also be used to monitor for any negative feedback which you could reply to and attempt to reconcile.

This is a great way to not only generate additional links but to also show your customers that you care about them and their opinions.

6. Donating To A Cause

Donating towards a cause is a great way to get some charitable branding as well as getting a link from that website.

Many charitable organizations have their own website and a link from those websites provides you with a ton of value.

As long as you donate something meaningful, they would be more than happy to provide a link to your website.

Donating to a good cause has the added benefit of demonstrating your brand’s commitment to the welfare of others. Making your brand look really, really good.

7. Using Influencers To Build Content Assets For Marketing Purposes

Influencers are people that have a large following on the web, especially on social media.

As a brand, you can use them to help achieve your marketing goals by collaborating with them for content promotion.

This could be asking them to write a blog about your brand, post a photo on Instagram or share a product review on their YouTube channel.

In exchange for collaborating with the influencer, you should do a good deed by providing value to them in return.

This will make it easier for you to collaborate with other influencers which would result in building a strong reputation for your brand.

A great example of leveraging influencers to build content assets and link back to an eCommerce store is ASOS

photos of ASOS's brand ambassadors at the university campus
ASOS’s brand ambassadors at a college campus
screenshot of the stylish cover-up blog on the topic "my life as an ASOS ambassador"
A WordPress blog created by an ASOS ambassador that links back to the eCommerce giant

Final Thoughts

There you have it, 7 ways to make sure your eCommerce store is getting more exposure and backlinks.

Remember that the most important thing with this kind of marketing is making sure that you’re providing value.

So… What do you think? I hope this article was helpful and if it is… Please feel free to share it with your friends or anyone else you know who could be in need of such information.

See what I did there? ????

If you need help with SEO link building, we can help. My team at Goldie Agency is pretty amazing at what we do.

We specialize in white hat SEO link building and can help your business to rank. Our client case studies are available online for all to see, so you know we deliver results!

We also offer a free link building strategy session where we go through your website and provide actionable recommendations that will bring more traffic, leads and sales.

So what do you say? Let’s chat soon.

Frequently Asked Questions (FAQ)

A natural backlink profile would be a website possessing links built from content that is relevant to your business. This means that the websites that are linking to you are doing so because they find your content interesting and valuable. The links you have from these websites will carry more weight and will be more beneficial for your SEO efforts.

Yes, eCommerce SEO link building is still relevant in 2022. In fact, it’s more important than ever before.

Search engines are constantly evolving and changing their algorithms to provide the best user experience possible. And one of the most important factors that contribute to a good user experience is having a website that is reliable; with content that is relevant and valuable.

So, the more high-quality sites that link to your website, the better it will rank on search engine results pages (SERP’s). This will result not only in more direct traffic but also referrals from other websites. Ultimately yielding a higher ROI on digital marketing efforts.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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